Chemistry of Alkenes Lab Report Example | Topics and Well Written Essays - 500 words

Chemistry of Alkenes - Lab Report Example Although there is the presence of the =C-H stretch, that shows presence of pentene as well. However, the wavenumbers corresponding to C-F, C-O, C-N and even aromatic =C-H stretch indicates that there is contamination. The Belstein test is a test for alkyl halides. The green flame is indicative of the presence of chlorine in the liquid, thus implying unreacted 3-chloro-3-methylpentane. The bromine test and potassium permanganate test are qualitative tests for alkenes. The color of the solution changed from brown to colorless, indicating the presence of an alkene in the product (bbc.co.uk, n.d.). The brown precipitate appearing in the solution after the permanganate test also indicates the presence of an alkene functional group (chemguide.co.uk, 2010). 4. Three unique alkene products are possible for the dehydrogenation reaction of 3-chloro-3-methylpentane. Two of the alkenes are related as E and Z isomers. Draw a Newman projection of the reactive conformation that produces the E isomer and a Newman projection that produces the Z isomer assuming an E2 mechanism for

Market segmenatation Essay Example | Topics and Well Written Essays - 750 words

Market segmenatation - Essay Example Consumers from similar market segments also respond in the same manner to market fluctuations. Basis on which market segmentation is done includes gender, income, age group, marital status, and occupation (Yankelovich, 2004: p86). Based on gender, the marketer will divide the consumer market into smaller sub-sets with regards to gender. Women and men possess different preferences and interests, which necessitates segmentation (Yankelovich, 2004: p87). Businesses and organizations should carry out different strategies in marketing when selling products to male consumers, which would not be as effective with female consumers. Men will normally not buy products that the business markets to men while females would not buy male-marketed products. Gender-based market segmentation is vital in various industries such as apparel, footwear, cosmetics, and footwear. Age-group segmentation, on the other hand, is division of the market based on the target audience’s age bracket. Obviously, the manner in which a business markets products to teenagers will be different to how they market them to young children or adults. Examples of age-based segmentation include toys and sweet foods to those under ten years, apparel and music to those between ten and twenty years, and anti-aging products, magazines, and cosmetics to those over the age of twenty (Yankelovich, 2004: p87). ... For example, Shopper’s Stop, Carrefour, and Pantaloon market their products to high-income groups while Big Bazaar, Reliance Retail, and Vishal Retail market products to individuals in the lower age bracket. Market segmentation can also be done according to marital status of the people within the market population. For example, tour operators and travel agencies have holiday packages for married couples and different packages for unmarried women and bachelors. Finally, market segmentation is also done according to the occupation of the target consumers. People working in offices have needs that are different to those who go to college or high school, as well as people who are retired. One example of occupation-based market segmentation is the fact that T-shirts with witty and raunchy messages would not have a market among retirees, whereas it would be, when among college students (Beane & Ennis, 2007: p24). Summary Businesses are able to attain a competitive edge through focus on specific market segments in their marketing efforts. The concept of market segmentation has to do with the use of market research in the identification of the ideal client and market for the business (Boote, 2011: p31). Using market segmentation, a business can develop different profiles for its customer base. The first profile is geographic profiles where customer segmentation is done according to their geographic location. Small enterprises like pizza shops have a target market that lives within a ten-kilometer radius of its location. Business owners, therefore, can target customers using door hangers on all businesses and houses in the area advertising a special offer. The second one is demographic profiles, which refers to

Theories of Personality | Essay

Theories of Personality | Essay Psychologists have long been interested in the study of personality because it is useful for understanding and predicting human behaviour. Even laypersons in day to day life, on an intuitive basis, make personality judgements about individuals they meet based on social characteristics, intellectual quality and appearance. Moreover, one seeks to understand oneself by identifying and developing personality. Personality determines the way in which individuals think and behave, it affects the way one would conduct oneself in day to day actions. Individuals possess unique patterns of behaviour varying from the way one walks, talks, or eats to the way one spends free time. The vast array of forms that personality takes accounts for why individuals are different from one another. The reason why it is important to understand such individual differences of personality is because job performance, academic performance, political and social attitudes, social relationships and health are all affe cted by one’s personality. Personality psychology seeks to bring scientific rigor to the process of understanding different personalities. Apparent qualities and behaviours may differ from the real inner personality of an individual. Consequently defining and understanding personality is a difficult task. A significant amount of definitions of personality have been introduced by various psychologists. Among such definitions was a comprehensive definition put forward by Burger. Burger (2011) defined personality as consistent behaviour patterns and intrapersonal processes that originate from within the individual. Due to the complexity of understanding and identifying human personality, various theories of personality have been introduced over the years by various psychologists. Sigmund Freud, devised what is today a popular theory, known as the structural theory of personality (Freud 1923 cited in McLeod 2013). The theory was devised based on the psychodynamic perspective which emphasises the influence that forces and drives within the unconscious mind have on human behaviour. Freud portrayed the human mind as an iceberg (Freud 1900, 1905 cited in McLeod 2013). The tip of the iceberg, which is the small section visible above the surface, symbolises the conscious mind. Just beneath the conscious mind is the preconscious mind which is outside one’s awareness but is easily accessible. The bottom of the iceberg which takes up the majority of its volume is the unconscious mind. The structural theory of personality assembles personality into 3 systems; the id, ego and superego. The balance of these 3 structures results in one’s personality. The id, which is in the unconscious mind, is the instinctive and primitive component of personality. Life instincts (Eros) and death instincts (Thanatos) are the basic instincts that are constituent of the id (Freud 1920, 1925 cited in McLeod 2013). The id operate on the pleasure principle in which basic instincts, specifically the desire for food and sex, require immediate gratification, regardless of any consequences (Freud 1920 cited in McLeod 2008). The id, similar to the way of an infant crying in order to get what it wants, has no regard for social norms. In order to mediate between the external world and the selfish desires of id, the ego develops. The ego, abiding in the conscious mind, is the component of personality that makes decisions and finds realistic and reasonable ways to satisfy the desires of id. The ego’s essentiality is to make compromises and exercise social etiquette in order to avoid disapproval or consequences of society. There is a third influential a nd largely unconscious set of forces which dictates one’s beliefs and morals, called the superego. One’s beliefs of what is right and wrong is acquired through childhood experiences and nurturing. When one behaves in a way that one believes is morally incorrect, the superego causes one to feel guilty. Superego’s goal unlike the id and ego is moral perfection. According to the manner in which the id, ego and superego interact, Freud suggested that there are 3 personalities; the psychotic personality, neurotic personality and healthy personality. A healthy psyche is one of which the ego’s role is dominant over superego and id. When the conflict between superego and id become overwhelming the unconscious processes of ego use defence mechanisms (repression being one of the most common defence mechanisms) in order to protect the self from anxiety. The psychotic psyche is one in which id is dominant and causes the individual to act in an impulsive and asocial m anner. The neurotic psyche is one in which superego is governing and causes the individual to be a perfectionist, unreasonably guilty and neurotic if any moral code is broken to obtain pleasure. The structural theory of personality is a highly comprehensive theory. The theoretical system explicitly explains and interprets an exceptional range of human behaviour and experiences, which is essential in understanding the different types of personalities. Contemporary psychology engages certain concepts of the psychodynamic theory and heuristic value of the theory has been appreciated (Shaver and Mikulincer 2005). Freud’s controversial ideas – that unconscious forces exist and influence behaviour, that early experiences play a large role in development of personality, that individuals resist threats by using defence mechanisms and that conflicting feelings often result in compromise – are accepted now by many psychologists and research conducted has given evidence to the validity of Freud’s views (Westen 1998; Baumeister, Dale and Sommer 1998). While other perspectives, particularly social and cognitive perspectives, emphasise typically on proximal cau ses, the psychodynamic perspective emphasise on distal causes of behavioural processes as well. The use of case studies as a research method to study personality esteems the complexity of personality and resulting behaviour by investigating in depth as opposed to a brief, snapshot laboratory study. However critics assert that there are several problems with the case study method that Freud used in constructing the structural theory of personality. Patients’ observations were not recorded immediately upon hearing them, therefore Freud’s memory of such detailed and extensive accounts of participants may have been distorted, and/or later recorded in a biased manner (Sulloway 1991). Furthermore the subjects of Freud’s case studies, on most occasions, were wealthy European individuals making the meagre sample unrepresentative and too illusive to draw universal conclusions about human behaviour. Consequently, the precision of the structural theory of personality is impaired. The testability of the structural theory is a major problem because propositions and concepts are ambiguous. The ambiguity results in difficulty in deriving a clear hypothesis that can be put to test and proven. Much of the theory is presented in metaphors – life and death instincts, and the mind depicted as an iceberg – which complicates any attempt to scientifically test and prove the theory. In addition, the structural theory of personality helps in explaining behaviour after observation but does not contribute substantially to predicting behaviour, which essentially, is a main purpose of studying personality in the first place. The theory can further be criticised because it is deterministic. It gives a degrading and pessimistic view of human nature because one is thought to be irrational and controlled by sex and aggressive tendencies. While numerous assumptions come into play, the explanation is still restricted to biological forces, and ignores other influences on personal development that may include altruism, competence, exploration and freewill. The scientific validity of Freud’s theory has been challenged by Eysenck. After a review of clinical literature, Eysenck found that out of 7,000 case histories of neurotic patients, 66% of patients treated by means of psychoanalysis improved, however 72% of patients who were not treated by means of any therapy improved within 2 years after the onset of their illness (Eysenck 1952). These findings oppose the validity of the concepts of the psychoanalytical approach and the structural theory of personality. A contemporary theory of personality proposed by Mischel and Shoda takes into account the cognitive and affective processes that have an influence on behaviour and gives more focus to situationism. Situationism is the assumption that individuals’ behaviour is directed by the situation the individual is in rather than dispositional traits. The cognitive-affective system theory of personality was proposed to resolve the contradictory findings on the consistency of personality and the inconsistency of behaviour across situations (Mischel and Shoda 1995). According to the cognitive-affective systems theory, there are 2 important concepts that must be combined. The first is that in order to understand an individual, the individual’s thoughts must be understood. Therefore the individual’s representation of the world is a significant factor to consider. The second is that thought proceeds concurrently on multiple tracks which intersect occasionally. The theory conceptua lises personality as ‘a stable system that mediates how the individual selects, construes, and processes social information and generates social behaviours’ (Mischel and Shoda 1995). Essentially, the interaction between cognition and personality affects behaviour in different situations. The reason why there are inconsistencies in behaviour is not due to the situation alone or random error; it stems from patterns of variation within the individual which are called behavioural signatures of personality (Mischel and Shoda 1995). Stable variations of behaviour take place in the form of contingencies: if X, then A but if Y then B. Behaviour occurs as a result of personal dispositions and cognitive and affective qualities (particularly thinking, planning, evaluating and feeling) interacting with the situation. Cognitive-affective units are represented by 5 stable person variables (Mischel and Shoda 1995). The first is encoding strategies, or individuals’ unique way of categorising information from stimuli. The second is competencies and self-regulatory strategies, particularly intelligence, the individual’s goals and self-produced consequences. Third is one’s expectancies and beliefs, or one’s predictions of the outcome of each of the behavioural possibilities in the situation. Fourth is one’s goals and values and finally, affective responses including feelings, emotions and affects caused by physiological reactions. The cognitive-affective personality systems theory is a comprehensive theory that accounts for both situational and dispositional attributes, bringing a balance between the two attributes. Freud’s psychoanalytical theory overlooks situations and attributes individuals’ personality and behavioural traits largely to dispositions. Thus the cognitive-affective personality systems theory can be better applied to a variety of different situations. It offers a stable personality system while maintaining that there may be patterns of variations in behaviour, without resulting in controversy. Unlike Freud’s theory, the cognitive affective personality systems theory gives highlight to conscious rather than unconscious drives. Individuals are regarded as being able to set their own goals, plan and evaluate their actions, and even to think about thinking. Therefore Mischel’s theory is less deterministic and considers freewill. The cognitive-affective systems theory has a more positive outlook on humankind, perceiving individuals as unified, affective, purposive and social beings, as opposed to the negative outlook of the structural theory of personality. Both the structural theory and the cognitive-affective systems theory of personality are idiographic and appreciate the uniqueness of individuals. The theories do not seek to establish generalizations of personality types. The cognitive-affective systems theory suggests that every individual has his/her own unique behaviour signature and unique pattern of variation (Mischel and Shoda 1995). Freud used case stud ies because each client had unique experiences and unique configurations of defence mechanisms. However when concentrating on the psychic energies, id, ego and superego, that are allegedly common to all individuals the structural theory of personality may arguably be nomothetic to a certain extent. In addition, the cognitive-affective systems theory must be commended for being idiographic because it also maintains its scientific nature. The cognitive-affective systems theory, unlike the structural theory, is scientific and pragmatic. Its propositions are unambiguous and testable hypotheses can be derived. The theory is based on the findings of experiments, including an experiment that was conducted in 1965 to investigate the effect situational and generalised expectancies for success have on on choices of immediate, less valuable non-contingent rewards as opposed to delayed, more valuable contingent rewards (Mischel and Staub 1965). In addition another study was conducted to test whether individuals are able to voluntarily delay gratification in await for a preferred reward (Mischel and Ebbesen 1970). Both studies reveal how individuals examine the situation and and make a cognitive decision about the reward they decide to settle for, thereby giving sound evidence for the cognitive-affective personality theory. Furthermore, a study revealed that 4 year old children who were able to delay gratification were significa ntly different from their peers as adolescents; they were more intelligent, exhibited more self-control, less distractible and more resistant to temptation than the adolescents who were less able to delay gratification as 4 year olds (Shoda, Mischel and Peake 1990). The finding from that study shows a similarity between psychoanalytic and cognitive-affective concepts of personality. Both perspectives suggest that personality characteristics emerge from childhood and is considerably consistent over time. However a limitation of the cognitive-affective personality system is that it emphasises mainly on the effect of nurture while overlooking the effect that nature might have on human behaviour. The theory overlooks biological and unconscious influences that may affect personality. Contrastingly, the structural theory of personality takes into account that both the effect of nurture and nature influence personality and its development. A further problem with the cognitive-affective personality theory is that defining a situation is difficult therefore the number of interactions that come into play when determining behaviour are too complex to study clearly. Moreover, it is difficult to take the complexity of the relationship between the situation, personality and behaviour into account when in extreme positions. The field of personality psychology has witnessed many theories being brought into the spotlight with each theory contributing more or less to understanding human behaviour. The contribution that Freud and Mischel have provided are indeed valuable. Freud made the first attempt to explain human personality and is considered a legacy for his work. Psychologists that followed in attempt to explain personality either improved upon Freud’s ideas or opposed it and provided alternate theories. However, due to the lack of empiricism of the psychoanalytic approach, Mischel’s cognitive-affective personality systems theory surpasses the structural theory of personality and can be better applied to predicting and explaining human behaviour. The theory does not oversimplify the complex processes behind personality; it takes a holistic view and considers that one behaves according to the situation one is in and that the course of action that one takes is not taken passively but activ ely. The cognitive-affective theory has minimal loopholes and is one of the most useful theories that has been developed to understand the multifaceted human personality. List of References Baumeister, R. F., Dale, K. and Sommer, K. L. (1998) ‘Freudian Defense Mechanisms and Empirical Findings in Modern Social Psychology: Reaction Formation, Projection, Displacement, Undoing, Isolation, Sublimation, and Denial’. Journal of Personality 66 (6), 1081-1124 Burger, J. M. (2011) Personality. 8th edn. USA: Wadsworth, Cengage Learning Eysenck, H. J. (1952) ‘The Effects of Psychotherapy: An Evaluation’. Journal of Consulting Psychology 16 (5), 319-324 McLeod, S. (2008) Id, Ego and Superego [online] available from www.simplypsychology.org/psyche.html> [18 June 2015] McLeod, S. (2013) Sigmund Freud [online] available from www.simplypsychology.org/Sigmund-Freud.html> [18 June 2015] Mischel, W. and Ebbesen, E. B. (1970) ‘Attention in Delay of Gratification’. Journal of Personality and Social Psychology 16 (2), 329-337 Mischel, W. and Shoda, Y. (1995) ‘A Cognitive-Affective System Theory of Personality: Reconceptualizing Situations, Dispositions, Dynamics, and Invariance in Personality Structure’ Psychological Review 102 (2), 246-268 Mischel, W. and Staub, E. (1965) ‘Effects of Expectancy on Working and Waiting for Larger Reward’. Journal of Personality and Social Psychology 2 (5), 625-633 Shaver, R. P. and Mikulincer, M. (2005) ‘Attachment Theory and Research: Resurrection of the Psychodynamic Approach to Personality’. Journal of Research in Personality 39 (1), 22-45 Shoda, Y, Mischel, W., and Peake, P. K. (1990) ‘Predicting Adolescent Cognitive and Self-Regulatory Competencies from Preschool delay of Gratification: Identifying Diagnostic Conditions’. Developmental Psychology 26 (6), 978-986 Sulloway, F. J. (1991) ‘Reassessing Freud’s Case Histories: The Social Construction of Psychoanalysis’. Isis 82 (2), 245-275 Westen, D. (1998) ‘The Scientific Legacy of Sigmund Freud: Toward a Psychodynamically Informed Psychological Science’. Psychological Bulletin 124 (3), 333-371

Ludwig van Beethoven and Robert Schumann

Ludwig van Beethoven faced hearing problems which he noticed at about age 26. He accepted at age 32 that he would possibly become completely deaf. He tried to suppress the problem by using headphones though by age 50, he could hardly hear any sound. This however did not deter him from writing his 9th and final symphony (Hosler, 2009).His career was badly affected as he surged into depression and became embarrassed that he would lose his auditory sense though he was a composer. Both the music of the romantic period and other art forms of the period focused on bringing out the expression of intense feelings and emotions.Both aspects were ruled by the depiction of beauty, strangeness and sublimity. Both music types are nourished by and closely linked to other forms of art such as poetry and drama. Classical music is dominated by the aspect of sound building and universality whereas romantic music is predominated by sound feeling and individualism. Ideals of order, control and equilibriu m are associated with classical music while romanticism is deep in passion, movement, fantasy and imagination. Question 2 (Robert Schumann)Robert Schumann intensified his composition after marrying Clara who led him into orchestral music and chamber works in an effort to expand his style. As a result, his love for the piano facilitated a good combination with symphonic orchestration which enabled him to produce the â€Å"Piano Concerto in A Minor†. Robert had seven children with Clara and this created a new dimension of composition in that they started composing songs for children and those about children such as â€Å"Child Falling Asleep† (Schneider, 2002).Johannes Brahms is the composer of the famous Intermezzo and Cantata Rinaldo in addition to his first published work on sonata in C major. Fredric Chopin is the composer of the famous Revolutionary Etude and Opus in addition to writing about lovers who part in his popular Les Adieux (library. thinkquest. org, n. d) . Richard Wagner wrote about ten operas which are today regularly performed in opera houses. He also invented the leitmotiv which is a form of signature tune for events, persons, physical objects and emotions.The orchestra pit and orchestration invented by Richard brought new aspects in the sound properties of the theatre. Composers and other music professionals have gained a lot of knowledge and have been inspired by the harmony, melodic structure and the great orchestration present in Wagner’s inventions. The inventions have been a source of dynamism in the world of music (Roy, n. d). References Hosler, H. (2009). Medical Mystery Behind Beethoven. Retrieved July 13, 2010, from http://lifebridgeblogs.blogspot. com/2009/11/medical-mystery-behind-beethoven. html library. thinkquest. org. (n. d). The Romantic Era Composers. Retrieved July 13, 2010, from http://library. thinkquest. org/15413/history/history-rom-comp. htm Roy, E. (n. d). Wagner the Innovator. Retrieved July 13, 2 010, from http://www. bikwil. com/Vintage10/Wagner-Innovator. html Schneider, E. (2002). Robert and Clara Schumann – a biography. Retrieved July 13, 2010, from http://www. essortment. com/all/robertclarasch_rjya. htm

Comparison Between Gold Rates and Sensex Essay

Correlation : Correlation is a statistical technique that can show whether and how strongly pairs of variables are related. Correlation is computed into what is known as the correlation coefficient, which ranges between -1 and +1. Perfect positive correlation (a correlation co-efficient of +1) implies that as one security moves, either up or down, the other security will move in lockstep, in the same direction. Alternatively, perfect negative correlation means that if one security moves in either direction the security that is perfectly negatively correlated will move in the opposite direction. If the correlation is 0, the movements of the securities are said to have no correlation; they are completely random. Regression analysis: It involves identifying the relationship between a dependent variable and one or more independent variables. Case Analysis The initial analysis compares two Asset index prices the SENSEX and the GOLD. The Sensex has the top 30 stocks. The Gold is an important Asset in terms on Investment as it also offers the benefit on diversifying the Portfolio risk. To apply the Correlation and regression concept, we consider an investor who plans to invest in Gold looking at the rise in the gold prices. He is still reluctant if he should choose Gold as an investment option or if he should consider investing in some other investment options based on Sensex. as on 15th September 2012. Hence, he plans to carry out a research on the same, for which he attends a seminar on â€Å"Investment Opportunities†. There was a debate amongst the Financial Analysts – â€Å"Does Sensex rates affect Gold prices?† Analyst1 : Gold prices have been on an uptick since 2000, while the stock market declined from 2000 to 2003 and then again in 2008. Hence, Sensex fluctuation does not determine the Gold prices i.e. rise in Sensex might not always lead to rise in gold price. Analyst 2: Through the recovery phase that commenced in 2003, gold prices kept rising. Analyst 1: Gold prices normally appreciates in value. Analyst2: Fluctuations in Gold prices are determined by the fluctuations in Sensex i.e.: Decline In sensex. This created a confusion. Hence, to clarify the confusion he plans to study the price trends of the Gold rates and the Sensex for the dates ranging from June 1st’2012 – August 31st2012. After checking the correlation he found that the correlation between the closing prices on Gold and Sensex was 0.24 which was weak. Thus, he decided that Sensex rates was not the only factor to consider investment in Gold. Otherwise, Gold is a good option for investment as it provides diversification and hedging in investment. Conclusion: Correlation between Gold and Sensex is 0.24 which is positive and weak. Thus, based on this correlation change in Sensex has an effect on Gold rate but it is very small.

Vce Language Analysis Essay - 1276 Words

Tattoos have recently become increasingly popular in youth, due to the hidden meanings and symbolism that they are endowed with. Helen Day’s opinionative blog entry, The Power of Ink, asserts that the significance of tattoos have diminished due to the fashionable aesthetics that tattoos project. A highly casual, yet acknowledging tone characterises her blog entry, which is predominantly catered to young Australian readers who are interested in receiving a tattoo. Accompanying her blog entry is a number of comments which both support and criticise the new phenomenon of tattoos. Poignantly complementing her article is an image of Ta Mako tattoos, a Maori form of body art, and the front cover of the written work â€Å"No tattoos before you’re†¦show more content†¦She further perpetuates this notion through her statement that â€Å"those†¦were an indication of control†, and â€Å"a sign that the bearer has a value that hovered somewhere between proper ty and machine† As such, Day conveys that tattoos debased humans as inanimate objects, capable of no humanity and thought, and hence the reader may be incited to view such tattoos as offensive due to their historical meanings, complementing her contention that tattoos originally had more â€Å"power† and significance in the past. Day then draws a sharp criticism on the increasingly â€Å"commodified† nature of tattoos, as she derides them as a mere â€Å"fashion statement†. The words â€Å"fashion statement† insinuates that such tattoos are materialistic and transparent in meaning, upholding the notion that modern tattoos carry no purpose in today’s society, other than to impress others. The reader, as a result, may be invoked to feel annoyance and frustration at the ignorance of the general public, who are implied to be unaware of the previous meaning of tattoos. Moreover, Day compounds upon this pre-established notion of commodity by stating it is â€Å"fashion’s proprietary mark†. The word â€Å"proprietary† may position the reader to criticise the fashion industry, as it is suggested that the fashion industry has defiled body art out of economical greed. 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Comprehensive School Counseling Program Evaluation Essay

In order to provide a comprehensive school counseling program (CSCP) that meets the unique needs of Ocean Elementary School, the school counselor must understand the needs of the school. Therefore, conducting a needs assessment can help a new school counselor to evaluate the CSCP in order to plan, implement, and improve the effectiveness of the program (Astramovich Coker, 2007). Additionally, utilizing the accountability bridge counseling program evaluation model, a continuous evaluation cycle helps to improve services based on stakeholder feedback, the needs of those served, and outcomes (Astramovich Coker, 2007). Within this model, a needs assessment must be conducted in order to plan and develop services that address the needs of the students (Astramovich Coker, 2007). 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