Public Relations Campaign Strategy for fictional computer company trying to take over lead market share.

Public Relations Campaign Strategy for fictional computer company trying to take over lead market share. The public relations campaign's overall objective is to promote the transition of a portion of Bell Computers customer service functions to a 24-hour call center located in India. The campaign will focus on the projected benefits attainable in reducing operational costs and improving the quality of customer service provided.Bell Computers recognizes the concerns of internal employees and local communities in moving a portion of their operations to a foreign country. The company's shareholders need assurance that the transition is a practical business decision that will maintain and ultimately increase Bell Computers market share. The political and community leaders in India, as well as the potential employee market must recognize the benefits that the transition will have on their local economy.There are a couple of FLICKR pals here find them.....The public relations campaign design will center on increasing current and potential customer awareness of Bell's commitment to provide qua lity customer service. The current Bell customers will receive promotional materials advising them of the improved services to meet their demands for quality customer service.The overall campaign will consider the appropriate techniques to address the segmented concerns of Bell Computer's internal, external, and marginal publics. Informational, marketing and promotional materials, as well as organized events, developed for each public sector will promote the organizational and public relations objectives.To ensure that the campaign efforts are effective Bell Computer will monitor responses provided from surveys of customers. The company will conduct comparisons reports of the survey results of the new operations center against the results of current customer service operations. The company will pose survey questions to receive responses concerning the accuracy, professionalism, and length of time required to respond to customer service requests.The Bell Computer management and direc tors will review customer surveys, and financial reports to ensure that the organization fulfills their goals. The...

Oxford Referencing †Citing a Journal Article

Oxford Referencing – Citing a Journal Article Oxford Referencing – Citing a Journal Article At some point, you may need to reference a journal article when writing a dissertation or essay. And when using Oxford referencing, you’ll need two things for this: footnote citations and an entry in the bibliography. The format of Oxford citations can differ depending on the version of the system used, so make sure to check your style guide if you have one. However, the general rules for referencing a journal article are as follows. Citing a Print Journal Article in Footnotes Footnote citations are indicated with superscript numbers in the text: This is how it should appear in your document.1 Source details are then given in a footnote at the bottom of the page. The first time you reference a journal article, use the following format: n. Initial(s). Surname, â€Å"Article Title,† Journal Title, volume, number, year, page number(s). The â€Å"page number(s)† bit here should point to the specific part of the article cited. Using this format, you should end up with something like this: 1. T. Walker, â€Å"Beating the System,† Economics 101, vol. 10, no. 4, 2007, p. 167. If the article you’re citing has two or three authors, meanwhile, you can use and to separate the last two names: 2. O. Duffy, S. Taylor and J. Tokunago, â€Å"Using Mulch to Improve Your Crops,† Ecology Reports, vol. 6, no. 8, 2009, pp. 34-35. And if it has more than three authors, use â€Å"et al.† after the first name: 3. M. Larkin et al., â€Å"Determining Time,† Space and Beyond, vol. 12, no.4, 2015, p. 16. This will provide all the information your reader needs to find the article in question. But you will also need a bibliography entry (see below). Citing an Online Journal Article in Footnotes The format for citing an electronic journal article is similar, but most versions of Oxford referencing also require a URL and date of access in these cases: n. Initial(s). Surname, â€Å"Article Title,† Journal Title, volume, number, year, page number(s), URL, accessed day month year. For instance, we would cite an online journal article as follows: 1. T. Walker, â€Å"Beating the System,† Economics 101, vol. 10, no. 4, 2007, p. 167, https://www.jstor.org/stable/10.3998/mpub.14486 , accessed April 6, 2019. Alternatively, you could give the name of a database instead of a URL. The key in both cases is to clearly show how you accessed the article. Subsequent Footnotes After the first citation, you can use a shortened format if you end up citing the same journal article again. Depending on the style guide you’re using, there are two ways to do this: Latin abbreviations or a shortened footnote format. Repeat Citations: Latin Abbreviations Many versions of Oxford referencing use three Latin abbreviations: Ibid. (meaning â€Å"in the same place†) – Used to cite the same source twice in a row. These are known as consecutive citations. Make sure to include a new page number if you’re citing a different part of the same text. Op. cit. (meaning â€Å"in the work cited†) – Used when citing a different part of the text in a non-consecutive citation (i.e., when you have cited at least one other source since the initial footnote). Use this after the authors surname. If you have cited more than one source by the author in question, include a shortened source title for clarity, too. Loc. cit. (meaning â€Å"in the place cited†) – As above, but used when citing the same page as in the initial footnote citation. In practice, then, repeat citations would look something like this: 4. L. Stephenson, â€Å"Replacing BMW Tires,† Practical Help for Aspiring Mechanics, vol. 76, no. 7, 2010, p. 22. 5. Ibid. p. 27. 6. R. Rose, â€Å"Carburetors and Me,† Automotive Anonymous, vol. 34, no. 6, 2011, p. 16. 7. Stephenson, op. cit., pp. 29-31. 8. Rose, loc. cit. Here, footnotes 4, 5 and 7 all cite different parts of the Stephenson source. Footnotes 6 and 8, meanwhile, both cite page 16 of the Rose source. Repeat Citations: Shortened Format Alternatively, some versions of Oxford referencing abbreviate repeat citations by giving the author’s surname and a page number. If you have cited more than one source by a single author, moreover, make sure to include a shortened title to indicate which source you are citing: 4. L. Stephenson, â€Å"Replacing BMW Tires,† Practical Help for Aspiring Mechanics, vol. 76, no. 7, 2010, p. 22. 5. R. Rose, â€Å"Carburetors and Me,† Automotive Anonymous, vol. 34, no. 6, 2011, p. 16. 6. L. Stephenson, â€Å"Driving through Spain,† The European Road Trip, vol. 12, no. 6, 2003, p. 87. 7. Stephenson, â€Å"Replacing BMW Tires,† pp. 29-31. 8. Rose, p. 16. Here, for instance, footnotes 4 and 7 are both for one of the Stephenson articles, while footnotes 5 and 8 are for the Rose article called â€Å"Carburetors and Me.† We include a title in the repeat Stephenson citation to distinguish it from the source in footnote 6, which is also by Stephenson. Journal Articles in an Oxford Bibliography At the end of your document, you will need to list all sources in a bibliography. The format to use here for a journal article is: Surname, Initial(s), â€Å"Article Title,† Journal Title, volume, number, year, page number(s). Note that, in the bibliography, you should include the full page range for a journal article, not just a pinpoint citation for the page(s) cited. In addition, as with footnote citations, you will need to include a URL/database name and a date of access for online journal articles. In practice, then, a journal article in the bibliography would look like this: Stephenson, L., â€Å"Driving through Spain,† The European Road Trip, vol. 12, no. 6, 2003, pp. 74-87. Walker, T., â€Å"Beating the System,† Economics 101, vol. 10, no. 4, 2007, pp. 160-167, https://www.jstor.org/stable/10.3998/mpub.14486 , accessed April 6, 2019. And if you’d like someone to check your document, including footnotes and the bibliography, get in touch with our academic proofreaders today.

Assumptions and Contribution of the Strategic Choice Theory Essay

Assumptions and Contribution of the Strategic Choice Theory - Essay Example The researcher states that the use of the strategic choice analysis also contributes to helping the organization and its management in optimally utilizing the existing resource base to gain needed a competitive advantage. The organization would thus become ready to potentially adapt to the external changes in the technological, social and politico-economic environment. Further, the aspect of strategic choice also highlighted the need for generating an effective interrelationship between the organization and the managerial framework. It aims to effectively integrate the organizations and its individuals in that the same contributes to a generation of the right strategic choice to exploit the existing resource base in a generation of needed competitive potential. It thus endeavors to reduce the aspect of tension both relating to the internal and external organizational framework which in turn enhances its efficiency to counter changes in the external environment. Strategic Choice Theor y relates to the actions or roles played by organizational leaders in making concerned choices to enhance the competitive advantage of the business organization against external political, demographic, social, economic and technological changes. Further, the strategic choice theory is also observed to generate tension relating to agency and structural elements. The relation of an agency to structure and further to the external environment makes the theory of strategic choice more dynamic and applicable to different settings. This reflects that the strategic choice theory not only serves the competing needs of the organization but also tend to depict an evolutionary approach based on external needs and changes. Strategic Choice Theory also reflects on the manner in which the business organizations gradually adapt to the changing needs to help gain needed a competitive advantage. The concept of ‘Strategic Choice’ relates to the process through which the authoritative bodi es in an organization tend to incorporate to help in taking of strategic actions.

Innovation and Change Assignment Example | Topics and Well Written Essays - 3500 words - 1

Innovation and Change - Assignment Example Analoui and Karami (2003, p. 25) defined SMEs as one that has only a small share of its concerned market and is managed in a personalized way by its owner or part-owner, but not through a medium of an elaborate management system. SMEs are not sufficiently large to get access to the capital market for publically issuing of securities.   Researchers used different constructs such as annual sales, number of employees, value added, value of assets, annual profits etc to define and explain SMEs. Out of these constructs, number of employees and annual sales are most often used to delimit the category of SMEs. For most researchers, a small to medium sized firm is one that employs no more than 250 persons and is having annual sales of not more than  £50 million (Analoui and Karami, 2003, p. 26).   According to OECD, SMEs are non-subsidiary and independent firms that employ less than a given number of people. The most frequent upper limit to categorize a SME is 250 employees (OECD, 2000 , p. 7). The Small Business Administration in the United States has fixed certain criteria to delimit the size of a SMEs. According to these criteria, SMEs are those that employ less than 500 people, although it may be as high as 1500 in some circumstances (Akcay and Soylemez, 2009, p. 215). Importance of SMEs to the economy  SMEs play significant role in the economy mainly because they represent a vast majority of all the firms in many economies in terms of absolute numbers. As Bhaird (2010, p. 2) noted, more than 99 percent of enterprises in the US.

Prejudice in Of Mice and Men Essay Example for Free

Prejudice in Of Mice and Men Essay Prejudices are the chains forged by ignorance to keep men apart. Marguerite Gardiner. In society, both modern and in the past, prejudice has been a tool of thinking and labeling a group of race, people, class and culture in order to distinguish ones superiority and dominance from one another, but is simply a way to judge without gathering valid facts. In Of Mice and Men by John Steinbeck, we see that prejudice was just as rampant in the 1930s. In the novel, prejudice is demonstrated on 3 different levels: racial, sexual and social. It is shown how these prejudices generate false perceptions that although meant to aid, do no such good as their end result is clouding the truth. Racial prejudice is most significant when describing Crooks, who happens to be the stable buck for the farm. Crooks is also a Black man with a back disability, hence the reason he is called Crooks. While most of the other workers live in the same area and attend to jobs that are quite similar, Crooks is forced to live by himself, work alone in the stables and is almost never in contact with any of the other characters. People such as Curlys Wife go as far as to ridicule Crooks and even look down at him simply for the fact that he is a Black man with a disability who is a laborer. In one instance, Curlys Wife threatens Crooks by telling him Listen, Nigger, you know what I can do if you open your trap, I could get you strung up on a tree so easy it aint funny (Steinbeck, 98). The open brutality of this comment shows that even a woman, who would normally not have much or any say during this time in the 1930s, is still considered higher in social class than an African-American man. Nothing is known about him as a person by any of the other farm attendants, but the prejudices that in this case are completely false help propel a gap between them, when one does not need to be. Although he may be physically handicap, he is just as capable as any of the others. As a result of being an outcast at the farm, Crooks has become very isolated and disengaged with the other members. When Lennie enters Crooks cabin in order retrieve the puppies, Crooks lashes out and tells Lennie I aint wanted in the bunk room and you aint wanted in my room (Steinbeck,124). This comment shows that Crooks has become bitter and alone because of the prejudice constantly being aimed at him when there is no reason for the way he is treated. He is a great overall example of racial prejudice in Of Mice and Men and society, both past and present, in which a African-American male, who is as capable as any man of another color is denied the same opportunities because of stereotypes and perceptions which can only be supported with biased false facts. Sexual prejudice is strong when Curlys Wife is a part of a scene. Curlys Wife also happens to be the only female that is currently occupying the place of work that the novel is set in. Curlys Wife is presented as a character who tends to be very friendly with all the men on the farm and enjoys the attention she gets because her husband, Curly does not give her the amount of attention that she wants, so she finds it with others. Curlys Wife is often avoided by all other who work at the farm because she is a woman who could get them in a lot of trouble. Curly is the boss son and Curlys Wife being the daughter-in-law always gets her way and can have any man in the farm fired without reason. She got the eye goin all the time on everybody. I bet she even gives the stable buck they eye. I dont know what the hell she wants (Steinbeck,51). Being a woman, there is already significant amount of sexual prejudice directed to her and the fact that she is very flirtatious with the other men further strengthens their perception of her. They all try to remain as calm as possible, careful not to give her the wrong idea cause they know the trouble that she could get them in. In actuality it appears that Curlys Wife only craves attention from the other men and nothing sexual because of the lack of her husband to give her the attention that she wants. The idea of her wanting something only sexual and not spiritual shows the prejudice associated with gender in this novel and how its falsehood prevents a lonely woman from engaging and connecting with others on a mental level. Equally important is the Social prejudice towards characters such as Candy and Lennie in Of Mice and Men. Candy is very old and not capable of doing much around the farm but is still kept around to do the simple chores that the others are seen as more of a waste of time for others. These simple chores are envied by others and this jealousy helps create a division between Candy and the others. Candy also has a dog that in many ways is similar to him [The] dog aint no good to himself. I wisht somebodyd shoot me if I got old an a cripple (pg. 45). They are both described as being old, withered, confused and in many ways more of a nuisance who would do more good dead than alive. Socially being hated by the majority of the men at the ranch shows the prejudice that is directed without any reason, but simply motivated by jealousy. In the instance of Lennie, social prejudice is strongest evident in the perception others have of him because in their eyes, all they see is a big oaf incapable of accomplishing anything intelligent and only kept around for his strength. Before meeting Lennie and even engaging him in conversation, his position has already been established at the Ranch. With Curly we see that [Hes] like a lot of little guys. He hates big guys. Hes alla time picking scraps with big guys. Kind of like hes mad at em because he aint a big guy (pg. 26). Regardless of his ability to be of help at the farm, Curly already establishes his position on Lennie even though he has had no significant direct contact or enough time to accurately depict Lennie as a person and not just a big man physically. Not only Curly, but other members of the farm also have decided Lennies place at work before fully knowing him. He is left out of card games, left back at the ranch when George and the others go out to hand more important jobs. Being considered a simple minded men with little use who spend their days playing with and day dreaming about rabbits or sweeping after others, Lennie and Candy have become outcasts in the sense that one of them is perceived to be mentally unstable and added to the fact that he is physically strong, while the other one is a nuisance who many could live without, make them both isolated and all the more reason to be avoid and singled out. Of Mice and Men is a brilliant novel in demonstrating that prejudice is a tool that people use to become more familiar with other individuals in order to overcome the fear of uncertainty. However, the ending result is that it puts distance between the person and the one they judge because it is not fact, but perception that is completely untrue. Prejudice is simply the reasoning of a fool to make themselves feel secure.

The New Deal And Reagan :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The New Deal provided motivation for governmental action for fifty years. The material conditions of the nation could be cast into the frame of the New Deal and would motivate public action to address them. The way that they were addressed was framed by the New Deal's notion that the dispossessed of society were dispossessed because of the irresponsible actions of those at the top of the American economy. Government would become their representative in addressing the failures of capitalist leadership to protect the common man and woman. Franklin D. Roosevelt instituted the New Deal, which consisted of the Workers Progress Administration, and Social Security among several other programs. At the time, conservative critics charged it was bringing a form of socialism into the capitalistic American system. Conservatives sustained this argument until the 1980's when President Reagan actions brought conservative economic beliefs into fruition. Ronald Reagan was to succee d in defusing the political power of the New Deal motive. In doing so, he managed the public/private line, moving many concerns back to being private concerns that the New Deal form had seen as public matters. Reagan was to accomplish this by substituting another motive that replaced the faith of Roosevelt with the faith of Reagan.   Ã‚  Ã‚  Ã‚  Ã‚  One of the programs, which the New Deal instituted, was the Workers Progress Administration. The stated purpose of the Workers Progress Administration was to provide useful work for millions of victims of the Great Depression and thus to preserve their skills and self-respect. The economy would in turn be stimulated by the increased purchasing power of the newly employed, whose wages under the program ranged from $15 to $90 per month. Although this administration lasted only 8 years it gave the understanding that a middle class American society would have to commence, for the economy to operate.   Ã‚  Ã‚  Ã‚  Ã‚  The assistance, which was given to workers during the New Deal, was to be eroded by the Reagan administration. Reagan's economic policies towards middle to lower class workers recognized the economic imbalance of American society as a problem, which could not be solved by so called subordination of the American taxpayer. The implication of this was that the government would not subsidize, using taxpayer money, administrations and programs that were similar to those of the New Deal. One can derive this conclusion by looking at Reagan's policy towards cutting unemployment insurance and his hesitation towards raising the minimum wage.

Qualities That Are Important for a Successful Teacher

1. makes the course interesting; 2. teaches good pronunciation; 3. explains clearly; 4. speaks good English; 5. shows equal interest in all students; 6. encourages student participation; 7. shows great patience. One of the most important aspects of a successful learning environment is the rapport a teacher has with her students. Establishing this rapport is probably one of the hardest things to teach, as it very much depends on individual personality and teaching style, but with some effort can be the key to success in language learning.Working with children for example is a very demanding job as it requires a lot of patience and creativity. Being energetic and full of ideas and the children motivated throughout classes isnt necessarily easy especially when English is not their mother's tongue. I also use the whiteboard to highlight the topics we are discussing and end up brainstorming our entire class thereafter. Although having said that, i think its very important to be patient (w hich i must admit can be nerve wrecking) and encourage the kids to speak up. Some of them are either very shy or worried that they may be judged incorrectly.I normally tell my little ones that it doesnt matter if they make a mistake, as long at theyre trying and practise makes perfect. I find pop up quizzes and challenges seem to encourage them all the more. Funny enough, the competition amongst one another, seems to motivate them to focus more. Outgoing Working abroad in some cases can be painfully lonely, especially if you are working in somewhere isolated, or in a country where the language is very different to our own. Adaptable You might be immersed in a totally different culture Positive attitude: The tight a teacher through anything without negavatively impacting students.High expectations: Letting students achieve your level of expectations thereby gfiving them a boost in confidence which will help students learn and achieve more. Consistency and fairness: A consistent teach er is the same person on a daily basis and a fair teacher treats her students equally. Flexibility: A flexible attitude is important for your stdents who expect you to be in charge and control of any situation. Lesson plans: Well prepared and organized. Effective communication/listening: by developing a friendly but structured base with your students and make them feel connected to you, is all the more merrier.They will be content as they will feel more confident to speak up as they know you have met them half way and are actually listening to them. Positive attitude, good problem solving skills and monitoring student progress is essential. Being passionate about teaching and learning is vital in being a successful teacher Self-evaluation and reflection are also vital in creating a successful language learning environment. I find it very helpful to evaluate each lesson on completion, both the good and bad points of the lesson. By doing this we learn by our mistakes and improve on ou r success.In a monolingual class I think it’s a great idea to try to learn your students' language, at least at a basic level. Learning their language and an understanding of language acquisition make their difficulties (especially in pronunciation) easier to identify. Additionally, talking about your own language learning experiences will encourage the students and make you more credible. In the language classroom, tying grammar to real-life settings will help the students see the use of the structure and help them to remember what they've learnt. They'll be inspired to learn if you provide real-life examples and use authentic materials. Qualities That Are Important for a Successful Teacher 1. makes the course interesting; 2. teaches good pronunciation; 3. explains clearly; 4. speaks good English; 5. shows equal interest in all students; 6. encourages student participation; 7. shows great patience. One of the most important aspects of a successful learning environment is the rapport a teacher has with her students. Establishing this rapport is probably one of the hardest things to teach, as it very much depends on individual personality and teaching style, but with some effort can be the key to success in language learning.Working with children for example is a very demanding job as it requires a lot of patience and creativity. Being energetic and full of ideas and the children motivated throughout classes isnt necessarily easy especially when English is not their mother's tongue. I also use the whiteboard to highlight the topics we are discussing and end up brainstorming our entire class thereafter. Although having said that, i think its very important to be patient (w hich i must admit can be nerve wrecking) and encourage the kids to speak up. Some of them are either very shy or worried that they may be judged incorrectly.I normally tell my little ones that it doesnt matter if they make a mistake, as long at theyre trying and practise makes perfect. I find pop up quizzes and challenges seem to encourage them all the more. Funny enough, the competition amongst one another, seems to motivate them to focus more. Outgoing Working abroad in some cases can be painfully lonely, especially if you are working in somewhere isolated, or in a country where the language is very different to our own. Adaptable You might be immersed in a totally different culture Positive attitude: The tight a teacher through anything without negavatively impacting students.High expectations: Letting students achieve your level of expectations thereby gfiving them a boost in confidence which will help students learn and achieve more. Consistency and fairness: A consistent teach er is the same person on a daily basis and a fair teacher treats her students equally. Flexibility: A flexible attitude is important for your stdents who expect you to be in charge and control of any situation. Lesson plans: Well prepared and organized. Effective communication/listening: by developing a friendly but structured base with your students and make them feel connected to you, is all the more merrier.They will be content as they will feel more confident to speak up as they know you have met them half way and are actually listening to them. Positive attitude, good problem solving skills and monitoring student progress is essential. Being passionate about teaching and learning is vital in being a successful teacher Self-evaluation and reflection are also vital in creating a successful language learning environment. I find it very helpful to evaluate each lesson on completion, both the good and bad points of the lesson. By doing this we learn by our mistakes and improve on ou r success.In a monolingual class I think it’s a great idea to try to learn your students' language, at least at a basic level. Learning their language and an understanding of language acquisition make their difficulties (especially in pronunciation) easier to identify. Additionally, talking about your own language learning experiences will encourage the students and make you more credible. In the language classroom, tying grammar to real-life settings will help the students see the use of the structure and help them to remember what they've learnt. They'll be inspired to learn if you provide real-life examples and use authentic materials.

Financial Crises Essay

I have literally found a solution for all Americans struggling to mitigate their personal financial crises this day. They cannot just sit back expecting the government and business to work wonders. It is time for them to take personal responsibility for the economic downturn. Orwell (1945) was correct when he wrote that â€Å"All animals are created equal but some animals are more equal than others,† actually referring to human beings whom scientists refer to as animals. Throughout the history of humanity, people have generally known that they were created equal. And yet, there have been separations, discriminations, dissimilarities, and inequalities, for the reason that God, Nature or Evolution – depending on what we choose to believe in – did not grant equal abilities, talents, and gifts to all human beings. Some men are richer and more intelligent than the others. Some are born deaf, dumb, and blind. And, some must rely on income support because they just cannot beat poverty on their own. Then there are those who neither care that others remain poor nor hold themselves back from buying things they may or may never actually use – simply because it is fashionable in our consumer society to purchase unnecessary things as these objects make the individual who purchases them appear as though he or she belongs to a high socioeconomic class (Twitchell). As though this is not ridiculous enough, our consumer society enjoys humorous advertisements about products rather than people as the source of all personal satisfaction (Kilbourne). No wonder the divorce rate is high, compounding personal misery during the current economic recession. Undoubtedly, advertising is a hallmark of capitalism. In other words, it is a representative of Mammon. We generally assume that we cannot imagine a world without advertisements because ads represent the human need to enjoy life to the fullest with the best of food, clothing, etc. But, Kilbourne’s article, â€Å"Jesus is a Brand of Jeans,† reminds us that this need does not have to exist beyond our changeable minds. Yes, it is possible to imagine a world where publicity is meaningless. In this view of the world, everybody must be satisfied, without some of the people envying others, some others enjoying chocolate cake, while the rest grieve because they did not get a piece. Most importantly, in a perfect world we would not have to hoard in order to appear rich and famous to the others. Rather, we would be content with ourselves without feeling the need to impress others with our higher incomes, statuses, etc. If we are able to change our mindsets in our consumer society, we would not even have to save up to attend classes in â€Å"happiness institutes† (Schumaker). This would definitely lighten our personal financial burdens through this economic mess confronting our nation. Moreover, regardless of what we possess at present – if we honestly long to get through our personal financial crises – what if we try to share the little that remains with us, be it our skills or funds, with those that are less fortunate? This seems like yet another scientific technique to change the mindset of the consumer society. It is all possible, after all. This is America. Let us get through our personal difficulties with the American Dream formula! It has worked. It still works. It would always work. Sincerely, Name References Kilbourne, J. Jesus is a Brand of Jeans. Chapter 11: Consumer Society. Orwell, G. (1945). Animal Farm. London: Secker and Warburg. Schumaker, J. F. The Happiness Conspiracy: What does it mean to be happy in a modern consumer society? Chapter 11: Consumer Society. Twitchell, J. B. Needing the Unnecessary. Chapter 11: Consumer Society.

Free Essays on Art & Dreams

, phrases, context, to arrive at an understanding of what is communicated verbally or in writing. If we could watch this process taking place, we would observe a constant searching and rejection of non-hits, a lining up of possibilities, and a bringing to the forefront of what we sense are highest probabilities. Our mind/brain is a flashing loom of connections, a constantly moving wonderful network of links between billions of cells. This flashing creative network that constitutes the miraculous background to our responses, our feelings, our thoughts and spontaneous fantasies and dreams, is constantly forming patterns from the multitude of experiences we have. It constantly tries to match these patterns against what is already known or learnt. It draws out from the chaos of memory and incoming experience whatever it can liken to what was met in the past. What it can~t match it tries to put into some sort of order or to give a form to. And within all this constant activity the search for personal meaning goes on - Who or what am I? How can I survive? Is there a way ....?Out of such a profoundly integral search for meaning, as artist, writer, musician, we may project the subtle forms of our inner meanings into the art form we use. We may create shapes, places, people, and feelings. Out of the flashing web of our own sentience we create life - our life - with its own conceptions of what it is to exist, what it is to love or hate, to strive or fail.Even the most modern of dream theories agree that it is out of the fathomless depths of our drive to give meaning to impressions, that we create dreams. It is out of the barely formed impressions and understanding of the dreaming impulse that we create and live. In fact many artists of every discipline - and I now u... Free Essays on Art & Dreams Free Essays on Art & Dreams We are constantly giving meaning to a torrent ofimpressions that we meet through our senses and from within us. We give form to raw experience. We scan our enormous experience of words, phrases, context, to arrive at an understanding of what is communicated verbally or in writing. If we could watch this process taking place, we would observe a constant searching and rejection of non-hits, a lining up of possibilities, and a bringing to the forefront of what we sense are highest probabilities. Our mind/brain is a flashing loom of connections, a constantly moving wonderful network of links between billions of cells. This flashing creative network that constitutes the miraculous background to our responses, our feelings, our thoughts and spontaneous fantasies and dreams, is constantly forming patterns from the multitude of experiences we have. It constantly tries to match these patterns against what is already known or learnt. It draws out from the chaos of memory and incoming experienc e whatever it can liken to what was met in the past. What it can~t match it tries to put into some sort of order or to give a form to. And within all this constant activity the search for personal meaning goes on - Who or what am I? How can I survive? Is there a way ....?Out of such a profoundly integral search for meaning, as artist, writer, musician, we may project the subtle forms of our inner meanings into the art form we use. We may create shapes, places, people, and feelings. Out of the flashing web of our own sentience we create life - our life - with its own conceptions of what it is to exist, what it is to love or hate, to strive or fail.Even the most modern of dream theories agree that it is out of the fathomless depths of our drive to give meaning to impressions, that we create dreams. It is out of the barely formed impressions and understanding of the dreaming impulse that we create and live. In fact many artists of every discipline - and I now u...

Grammar Myths Split Infinitives and More!

Grammar Myths Split Infinitives and More! Grammar Myths: Split Infinitives and More! As proofreaders, we’re obviously keen on good spelling and grammar. However, since we like to get invited to parties sometimes, we try to avoid being too pedantic when possible. Not all pedants are quite so chilled out, though, so you might want to keep an ear out for these grammar myths so that you can correct any overeager correctors you meet! Myth #1: Never Split an Infinitive The â€Å"infinitive† is a verb form where a verb is combined with â€Å"to,† such as â€Å"to run† or â€Å"to jump.† It’s also the subject of one of the most common grammar myths around: â€Å"Never split an infinitive.† The most famous example of a split infinitive comes from Star Trek, wherein various crews of the USS Enterprise are charged with a mission â€Å"to boldly go where no one has gone before.† The Enterprise looks much smaller there than we remember. Here, the adverb â€Å"boldly† appears in the middle of the infinitive â€Å"to go.† As such, some people insist that it’s grammatically incorrect and should be â€Å"to go boldly where no one has gone before.† This â€Å"rule† was popularized by Henry Alford in 1864, based on the idea that splitting infinitives was â€Å"flying in the face of common usage.† But many writers have split infinitives throughout the history of modern English. And sometimes placing an adverb between â€Å"to† and a verb is a good way of ensuring clarity, since it removes ambiguity about the word being modified. Kirk, Spock and friends can thus â€Å"go boldly† without worrying too much about their grammar. Myth #2: Don’t Start a Sentence with a Conjunction Another common grammar myth is that you should never start a sentence with a conjunction, especially coordinating conjunctions (e.g., â€Å"and,† â€Å"or† or â€Å"but†). In fact, these terms can be used to start sentences if required. The myth may have origins in teachers noticing schoolchildren overusing conjunctions like â€Å"and,† such as in the following: We went on holiday to Brazil. And mom went swimming in the sea. And dad got sunburn. And a monkey stole my lunch†¦ Cheeky monkey! When kids write like this, they might be told not to start sentences with conjunctions. However, while starting every sentence with â€Å"and† is clearly a bad idea, in some situations beginning a statement with a conjunction is fine, like presenting something as an afterthought: I need to buy milk. And cheese. But not bread. Starting a statement with a conjunction can also help to transition between sentences or enhance the flow of prose. It isn’t always correct, especially when you’re left with a sentence fragment in formal writing, but you can usually tell if a conjunction has been misused. Annoyingly, this myth persists despite a consensus among grammarians and writers that it’s nonsense. And as we’ve done it several time in this blogpost, including at the start of this sentence, you can probably guess that we agree with the majority here.

Nursing Leadership and Management Essay Example | Topics and Well Written Essays - 750 words

Nursing Leadership and Management - Essay Example Based on the premise that the reviewer understands how standards should be applied and that the nurse under review seeks to meet these and agrees to the process, then quality monitoring can occur. The process is designed to evaluate nursing services, quality of patient care, knowledge, skills and behaviors of nurses, against set standards. An example of this in practice could be something as simple as how a nurse relates to a patient on first meeting them. An open, friendly attitude, using appropriate language to inform or gather information, signposting and explaining what and why, allowing patient input and participation, all show that the nurse understands and uses the concept of therapeutic relationships. Peer review here would identify communication skills, history taking and record keeping, medical knowledge and care delivery and the assessment and feedback would then help the nurse to recognize strengths and areas for improvement. It would give ownership and responsibility for development, understanding of their own and colleagues' accountability and contribute to improvement in quality overall. Nurses would also complete self evaluation. Before using any method of peer review, all concerned should be consulted and involved in developing tools and processes. Nurses and reviewers need to have input in what, why, who and how peer reviews would be applied.Lower (2007) suggested that involvement and "Publicizing the standard for a designated period of time to allow for assimilation by the staff before it is utilized also may be helpful." All staff would then know what appraisal standards were and be prepared for reviews. They should also have some input into the choice of reviewer, who Lower suggests should be chosen six months ahead of the review, so they have time to get to know and observe the nurse consistently. This would make the process more relaxed and less threatening, as familiarity with the reviewer would be helpful. Though nurses might want to choose their reviewers, Lower suggests that one be picked by the nurse, the other by the manager to allow for objective assessment, yet giving control to the person to be reviewed. Further, the selection process that seemed to be fairest and to give dignity and control to staff, would be that of electing peer reviewers on an annual basis. This is an example of how nurses are given choice in selecting those of their peers whose judgement and competence they respect. In this way, less positive feedback would be more likely to be accepted and acted upon, without loss o f face or being demoralized. So design must cover what, who, when and how peer review is to be carried out, with staff input and agreement, thus ensuring nobody is threatened by loss of dignity in the process. What Kinds of Questions Do We Need To Ask in Order to Monitor Quality of Nursing Care Questions should be open, as in how, what, why, in order to elicit specific information, with no questions prompting yes/no answers. Lower (2007) states that in order to gather specific information, the following must always be included: List the three traits or behaviors you admire most about him/her Identify three major contributions to the group/unit/team List three areas you think need more work Identify a growth opportunity you think he/she would be