Free Essays on The Heart

LOST CHILDREN â€Å"As long as any grown-up believes that he, similar to the guardians and instructors of old, can get contemplative, conjuring his own childhood to comprehend the young before him, he is lost.† Children nowadays, especially youths, will in general feel misjudged by their folks, and guardians consequently feel that their high school children or little girls are basically hard of hearing. As the security between the parent and kid starts to break down, youngsters start to take shelter in their companions, and their reliance upon companions as opposed to guardians in the end takes cost upon their lives. As youngsters further away from their folks, they start to isolate into a way where returning gets more diligently continuously. The parent and youngster are portrayed in a â€Å"Calvin and Hobbes† animation article where Calvin unravels his mother’s bothering as ‘Blah blah blah†¦Ã¢â‚¬  and makes sure to gesture between his moms stops. In any family, guardians normally scold their youngsters. In spite of the fact that the specific level of bothering and resistance does very among family units, guardians generally right their youngsters in a single manner or the other. In any case, most youngsters don't take such rebukes well, especially teenagers who typically feel that they have developed past their own folks. Teenagers generalization their folks as â€Å"old generation† and continually misconstruing them. Young ladies feel as though their folks are over-defensive, while high school young men feel that their folks are meddling about their organizations. Guardians normally set a check in time for their young little girls and remind her to call home on the off chance that she is running late. In spite of the fact that her folks stress for her, young ladies feel that their folks are being over-defensive and controlling. Youthful high school young ladies feel confined by her father’s curfews and humiliated by the manner in which her folks call her phone each time she stays late for parties. In like manner, high school young men are pestered by their folks steady addressing over the dinning table,... Free Essays on The Heart Free Essays on The Heart LOST CHILDREN â€Å"As long as any grown-up believes that he, similar to the guardians and instructors of old, can get reflective, conjuring his own childhood to comprehend the young before him, he is lost.† Children nowadays, especially youths, will in general feel misjudged by their folks, and guardians consequently feel that their high school children or little girls are practically hard of hearing. As the security between the parent and youngster starts to fall apart, kids start to take shelter in their companions, and their reliance upon companions as opposed to guardians in the end takes cost upon their lives. As young people further away from their folks, they start to isolate into a way where returning gets more earnestly continuously. The parent and youngster are portrayed in a â€Å"Calvin and Hobbes† animation article where Calvin decodes his mother’s pestering as ‘Blah blah blah†¦Ã¢â‚¬  and makes sure to gesture between his moms delays. In any family, guardians normally rebuke their kids. Despite the fact that the specific level of bothering and resilience does very among families, guardians generally right their youngsters in a single manner or the other. In any case, most kids don't take such advices well, especially teenagers who for the most part feel that they have developed past their own folks. Young people generalization their folks as â€Å"old generation† and continually misconstruing them. Young ladies feel as though their folks are over-defensive, while adolescent young men feel that their folks are intrusive about their organizations. Guardians normally set a time limit for their high school little girls and remind her to call home on the off chance that she is runn ing late. In spite of the fact that her folks stress for her, young ladies feel that their folks are being over-defensive and controlling. Youthful high school young ladies feel limited by her father’s curfews and humiliated by the manner in which her folks call her phone each time she stays late for parties. In like manner, high school young men are annoyed by their folks consistent addressing over the dinning table,...

Commonly Confused Words for ESL Students and Classes

Normally Confused Words for ESL Students and Classes Here are probably the most ordinarily confounded English word sets. They have been picked particularly for ESL students. close to/other than close to: relational word significance close to, along the edge of Models: I sit close to John in class.Could you get me that book? Its next to the light. other than: modifier meaning likewise, also; relational word importance notwithstanding Models: (modifier) Hes liable for deals, and significantly more besides.(preposition) Besides tennis, I play soccer and ball. garments/fabrics garments: something you wear - pants, shirts, pullovers, and so on. Models: One minute, let me change my clothes.Tommy, get your garments on! fabrics: bits of material utilized for cleaning or different purposes. Models: There are a few fabrics in the storeroom. Utilize those to clean the kitchen.I have a couple of bits of fabric that I use. dead/kicked the bucket dead: descriptor meaning not alive Models: Sadly, our canine has been dead for a couple months.Dont contact that feathered creature. Its dead. kicked the bucket: past tense and past participle of the action word to bite the dust Models: His granddad kicked the bucket two years ago.A number of individuals have passed on in the mishap. experience/test experience: thing meaning something that an individual lives through, for example something that somebody encounters. - additionally utilized as an uncountable thing meaning information picked up by accomplishing something Models: (first meaning)His encounters in Germany were fairly depressing.(second meaning) Im apprehensive I dont have a lot of deals understanding. explore: thing meaning something that you do to see the outcome. Frequently utilized when talking about researchers and their examinations. Models: They did various investigations last week.Dont stress its only an analysis. Im not going to keep my facial hair. felt/fell felt: past tense and past participle of the action word to feel Models: I felt better after I had a decent dinner.He hasnt felt this well for quite a while. fell: past tense of the action word to fall Models: He tumbled from a tree and broke his leg.Unfortunately, I tumbled down and hurt myself. female/ladylike female: the sex of a lady or creature Models: The female of the species is very aggressive.The question female or male methods are you a lady or a man. female: modifier depicting a quality or sort of conduct that is viewed as run of the mill for a lady Models: Hes an amazing manager with a ladylike intuition.The house was enriched in an extremely female way. its/its its: possessive determiner like my or your Models: Its shading is red.The hound didnt eat the entirety of its food. its: Short type of it is or it has Models: (it is) Its hard to comprehend him.(it has) Its been quite a while since I had a lager. last/most recent last: modifier typically meaning last Models: I took the last train to Memphis.This is the last trial of the semester! latest:â adjectiveâ meaning latest or new Models: His most recent book is excellent.Have you seen his most recent canvas? lay/lie lay: action word significance to get down level - past tense - laid, past participle - laid Models: He laid his pencil down and tuned in to the teacher.I normally lay my pies on the rack to cool. lie: action word significance to be down - past tense - lay (be cautious!), past participle - lain Models: The young lady lay on the bed asleep.At the occasion, hes lying on the bed. lose/free lose: action word significance to lose Models: I lost my watch!Have you at any point lost anything significant? free: modifier meaning something contrary to tight Models: Your pants are very loose!I need to fix this screw. Its free. male/manly male: the sex of a man or creature Models: The male of the species is very lazy.The question female or male methods are you a lady or a man. masculine:â adjectiveâ describing a quality or type ofâ behaviorâ that is viewed as run of the mill for a man Models: Shes a manly woman.His assessments are simply unreasonably manly for me. cost/prize value: thing - what you pay for something. Models: The cost was very cheap.Whats the cost of this book? prize: thing - an honor Models: He won a prize as best actor.Have you at any point won a prize in an opposition? head/rule head: descriptive word meaning the most significant Models: The chief purpose behind my choice was the money.What are the principalâ irregular action words? standard: a standard (as a rule in science yet additionally concerning ethics) Models: Its the main standard of aerodynamics.He has free standards. very/calm quite:â adverbâ of degree meaning very or rather Models: This test is very difficult.He was very depleted after the long excursion. quiet:â adjectiveâ meaning something contrary to uproarious or boisterous Models: Would you be able to please make an effort to remain quiet?!Shes a tranquil young lady. reasonable/delicate reasonable: descriptive word importance having presence of mind for example not moronic Models: I wish you would be increasingly reasonable about things.Im apprehensive you arent being truly reasonable. delicate: descriptive word importance to feel profoundly or to hurt without any problem Models: You ought to be cautious with David. Hes very sensitive.Mary is an exceptionally delicate lady. conceal/shadow conceal: security from the sun, a dim region outside on a radiant day. Models: You ought to sit in the shade for a while.Its excessively hot. Im going to discover some shade. shadow: the dim territory made by something different on a radiant day. Models: That tree throws an enormous shadow.Have youâ everyâ noticed your shadow getting longer as it gets later in the day? some time/now and then some time: alludes to an inconclusive time later on Models: Lets meet for espresso some time.I dont know when Ill do it - yet I will do it some time. sometimes:â adverb of frequencyâ meaning every so often Models: He some of the time works late.Sometimes, I like eating Chinese food.

The Impact of Music on Our Brain

The Impact of Music on Our Brain Benefits of Playing a Musical Instrument Home›Informative Posts›Benefits of Playing a Musical Instrument Informative PostsThe Impact of Music on Our BrainFor some people, it is an amazing dream and something they promise themselves to do for years. “I will join a rock band. I will take the piano lessons.” If you have a skill to play any musical instrument, it is awesome, because you do something that you are passionate about. It takes willpower and dedication to become good in music. Here is the proof of benefits of being a musician.Playing an Instrument Increases Brain DevelopmentNeuroscientists have carried out a research to examine the impact of music instruction on children’s social and emotional development. According to its results, music learning increases the development of brain and its effectiveness and productivity.The leader of this study, Assal Habibi, says that these results demonstrate that kids with music training are more precise in processing sound in com parison with other children.Playing musical instruments trains the brain. This is also proven by other researches which demonstrated that male  musicians have bigger brains than those men who had no musical training.Special Connections in the BrainThere is an alignment in the parts of the brain which are responsible for music production and social cognition. The recent study carried out in Germany demonstrated that guitarists who were playing together underwent an amazing synchronization of their brains during playing.One more study researched the neural basis of creativity by scanning guitar players who were playing improvisation. According to the research, while playing, they momentarily deactivate the part of the brain which is responsible for conscious thinking.More Symmetrical BrainsWhile guitarists favor left handed agility, pianists learn to hit various notes with both hands simultaneously! It is proven that playing piano from the young are has a huge impact on brain developm ent: it makes brain more symmetrical. The reason is that pianists need to overcome a characteristic congenital for most of us â€"favoring of one hand over another. The central sulcus is the brain’s part which determines the dominant hand. Unlike most people, the central sulcus of a pianist is much more symmetrical. According to some more researches, piano playing makes the brain run much more effectively in general.Besides, such studies can make an inference that all the percussion instruments which involve both hands have similar effect, as well. Therefore, there is an incredible connection between music and the brain.There Is More Than Simply Being a Good MusicianIf you would like to increase the power of your brain, there is a great way to do it. It is proven that people who play musical instruments have different connections within their brain. This means that they are good not just at music. Playing any musical instrument is an awesome passion which can benefit your life in n umerous beautiful ways.

Fate Or Free Will - 882 Words

Fate or Free Will Philosophers have been contemplating the contradistinctions separating fate and free will for thousands of years now. This is a tremendously complicated dialogue and conceivably even inexplicable. Philosophically, there is an extremely diaphanous line separating free will and fate. Free will resides within one’s individuality; it has to do with the present. The how and when experiences that are within our controls that is free will. On the other hand, human beings do not have immortality, so one will never be capable enough to circumvent dying that is fate. Socrates was one of the most distinguished philosophers to demonstrate free will. He would demonstrate this by choosing in which manner he would perish, and when the phenomenon would transpire. His apprentice Plato would write with reference to this in Crito. On the other hand, Niccolo Machiavelli from the Renaissance epoch, writes references to the fate of one in The Prince. He would acknowledg e the virtues that under any circumstances could dictate and control one’s fate. Socrates and Machiavelli, both make an observation to the philosophically validity of free will or fate in order to substantiate the noteworthiness of its existence. First, one should be compelled to examine the uttermost influential narrative to materialize during the Greek mythology era, which would be Plato’s Crito. Plato acknowledges with reference to a conversation amidst Socrates and his longtime acquaintanceShow MoreRelatedFree Will Or Fate?1098 Words   |  5 PagesBayley Neville Dr. Roberts English 235 October 5, 2015 Free Will or Fate? How does Odysseus decline Circe’s offer to become immortal? How does Don Quixote become a knight? Was it free will or fate? Some may say that the Odyssey is completely fate based and Don Quixote is entirely based on free will, but the two hold more similarities than you may realize. Homer, the writer of The Odyssey, focuses mainly on the god’s influence of Odysseus’s travels home. Miguel De Cervantes, writer of Don QuixoteRead MoreFate or Free Will1531 Words   |  6 Pagesâ€Å"The fault, dear Brutus, is not in our stars, but in ourselves.† Through the outcomes presented to the characters of Romeo, Atticus, and Tillie, it is evident that the experiences such characters undergo are the result of their free will. The first suggestion of Romeo’s free will appears on page 109, witnessing the marriage of himself and Juliet, where Romeo declares, â€Å"Do thou but close our hands with holy words, / Then love-devouring death do what he dare, / It is enough I may but call her mine†Read MoreFate Vs. Free Will988 Words   |  4 PagesThroughout the scottish tragedy Macbeth, William Shakespeare plays with the concept of fate versus free will in the the title character, Macbeth. This internal conflict is sparked and continued by the presence of the witches; three old hags whose primary purpose is presumably to serve evil. The three witches are in control of Macbeth throughout the play by incanting prophecies that ultimately remove Macbeth’s free will. Shakespeare chooses the witches to serve as the stimulant for Macbeth’s unethicalRead MoreFate vs Free Will1663 Words   |  7 PagesOedipus The King: Fate Vs. Free Will The ancient Greek writer, Sophocles suggests that while there are factors beyond mankind’s control that we have the power to make choices that affect our destiny. In his play, Oedipus the King, Sophocles makes it quite clear that although everyone is born with a fate, you have the ability to alter its direction and toll. The main character of the play, Oedipus, is based on the way Sophocles portrays the equilibrium between fate and freewill, and shows theRead MoreFate Vs. Free Will2263 Words   |  10 Pagesone side on fate vs free will. They feel as though you have no ultimate choice and fate will always be your destiny. However, that does not mean everyone follows their destined path until death. In Homer’s The Iliad, fate and destiny as the final outcomes of a person’s life, however, at some points you wonder if a person’s destiny falls directly in the decisions made by someone. Hektor and Achilles both had choices, but ultimately believed they must f ollow their destiny. In Beowulf, fate generallyRead MoreDestiny, Fate, Free Will and Free Choice in Oedipus the King - Role of Fate635 Words   |  3 PagesThe Role of Fate in Oedipus the King In Oedipus the King, one can easily see the tragedy that comes when Oedipus lives out fate, although not of his own intentions. Oedipus did everything in his own power in order to keep the prophecies from being fulfilled. One might even say that Oedipus ran from fate. Webster defines tragedy as a medieval narrative poem or tale typically describing the downfall of a great man. Oedipus the King is certainly a tragedy, and as Dr. Lucas states in his blogRead More Destiny, Fate, Free Will and Free Choice in Oedipus the King - Defining Fate1000 Words   |  4 PagesFate in Oedipus Rex      Ã‚  Ã‚   During ancient times, the Greeks believed very strongly in a concept called fate.   What is fate?   Fate can be defined as a cause beyond human control that determines events.   It can also be defined as the outcome or end of some sort.   In Oedipus Rex, King Oedipus is a character that lived by fate and died by fate.   This element of fate truly impacted the storyline and the plot, while allowing for some interesting developments that may have been unforeseen byRead MoreFate and Free Will in Literature Essay771 Words   |  4 PagesOedipus Rex, Candide, Macbeth, The Cherry Orchard, and the Metamorphosis all have one obvious recurring theme; fate v.s. freewill. In Oedipus Rex, Oedipus tries to beat his fate. He leaves home and travels because he is afraid of the prophecy made of him. Despite this, in the case of Oedipus, his fate was inescapable. Candide, on the other hand, defies his fate. He is fated to be separated from Cunegonde, but he keeps trying and tr ying to be with her. Candide goes through many obstacles, learns aboutRead More Fate Versus Free Will Essay1746 Words   |  7 PagesFate Versus Free Will Fate, as described in the Oxford English Dictionary, is â€Å"The principle, power, or agency by which, according to certain philosophical and popular systems of belief, all events, or some events in particular, are unalterably predetermined from eternity.† To the western world, fate is perceived as â€Å"a sentence or doom of the gods† (Oxford). They often sought prophecies of the gods, especially from Apollo, the god of knowledge. The Greeks would seek prophecies usually whenRead MoreFrankenstein Fate vs Free Will857 Words   |  4 Pagesgives the reader is the power of Fate versus Free Will. Victor is found by Robert Walton in the artic while Victor is trying to capture a monster that he has created. Victor flashes back to his past and tells Robert how he created the monster and how the monster killed off his family. He warns Robert about many things by telling him how he reacted and why he reacted that way. Throughout the entire book, the main character Vic tor Frankenstein, says that it was his fate to create the monster and to

How to Say the Months, Days, and Seasons in Japanese

Constructing On Constructivism The Role Of Technology Education Essay Free Essays

string(97) " transform their engagement in the civilization † \( Duffy A ; Cunningham, 1996, p\." Abstraction A complementary relationship exists between engineering and constructivism, the execution of each one profiting the other. Constructivism is a philosophy saying that larning takes topographic point in contexts, while engineering refers to the designs and environments that engage scholars. Recent efforts to incorporate engineering in the schoolroom have been within the context of a constructivist model ( e. We will write a custom essay sample on Constructing On Constructivism The Role Of Technology Education Essay or any similar topic only for you Order Now g. , Richards, 1998 ) . The intent of this paper is to analyze the interrelatedness between constructivism and engineering as revealed by empirical research. The instances include a assortment of surveies in a assortment of scenes – instructor instruction, on-line acquisition, and K-12 instruction ; constructivist schemes include collaborative and concerted acquisition methods, prosecuting in critical and brooding thought, rating through electronic portfolios, and a critical expression at emerging instructor functions within constructivist paradigms. Success has been reported in the development of constructivist class faculties utilizing engineering as cognitive tools, profiting both pupils and module. However, many instructors do non utilize constructivist patterns, and those who do are non wise in their choice of engineering usage ( Rakes, Flowers, Casey, A ; Santana, 1999 ) . Technology needs to be viewed in a 3-dimensional position: semiotic, epistemological, and matter-o f-fact, enabling the â€Å" building of cognition † by scholars through a procedure of socialization. Introduction â€Å" Once cognizing is no longer understood as the hunt for an iconic representation of ontological world, but, alternatively, as a hunt for suiting ways of behaving and thought, the traditional job disappears. Knowledge can now be seen as something that the being builds up in the effort to order the as such formless flow of experienceaˆÂ ¦ † von Glasersfeld ( 1984, p. 39 ) The usage of computing machine engineering to back up acquisition has been hard to document and quantify ( Clark, 1994 ; Russell, 1999 ) , go forthing the function of computing machines in the schoolroom unstable. In the past decennary, a sudden revival of involvement was markedly observed in the schoolroom usage of technological inventions, along with the increased usage of the Internet and other digital engineerings ( Reiser, 2002 ) . The field of Instructional Design and Technology, excessively, saw the development and outgrowth of alternate attacks, such as cognitive and constructivist theories, that deviated aggressively from traditional patterns, such as behavioural theoretical accounts. New accents, like electronic public presentation support systems, web-based direction, and knowledge direction systems, non merely agitate the cognition base of the field, but besides widened its skyline across concern and industry, the military, wellness attention and instruction, worldwide ( Reiser, 2002 ) . Enterprises, such as located larning theory and constructivism presented fresh attacks to convey about reforms in the spheres of public instruction and higher instruction ( Anderson, Reder A ; Simon, 1996 ; Brown, Collins A ; Duguid, 1989 ; Jonassen, 1999 ; Reiser, 2002 ) . To understand the potency of engineering execution in heightening the teaching-learning procedure, the impact of constructivism on schoolroom patterns has been studied by many research workers ( e.g. , Black A ; McClintock, 1995 ; Richards, 1998 ; Brush A ; Saye, 2000 ) . Other research workers have suggested that constructivist schemes exploit engineerings for greatest impact in larning ( e.g. , Duffy A ; Cunningham, 1996 ) . A complementary relationship appears to be between computing machine engineerings and constructivism, the execution of each one profiting the other. Constructivism, derived chiefly from the plants of Piaget ( 1970 ) , Bruner ( 1962, 1979 ) , Vygotsky ( 1962, 1978 ) , and Papert ( 1980, 1983 ) , is both a philosophical and psychological attack based on societal cognitivism that assumes that individuals, behaviours and environments interact in mutual manner ( Schunk, 2000 ) . Constructivism is a philosophy saying that larning takes topographic point in contexts, and that scholars form or construct much of what they learn and understand as a map of their experiences in state of affairs ( Schunk, 2000 ) . More late, research workers ( e.g. , Lave, 1990 ; Saxe, Guberman A ; Gearheart, 1987 ) have presented more qualitative certification of larning in context. Technology, harmonizing to Jonassen, Peck, and Wilson ( 1999 ) refers to â€Å" the designs and environments that engage scholars † ( p. 12 ) . The focal point of both constructivism and engineering are so on the creative activity of larning environments. Likewise, Hannfin and Hill ( 2002 ) depict these larning environments as contexts: in which knowledge-building tools ( affordances ) and the agencies to make and pull strings artefacts of understanding are provided, non one in which constructs are explicitly taughtaˆÂ ¦ a topographic point where scholars work together and back up each other as they use a assortment of tools and larning resources in their chase of larning ends and problem-solving activities ( p.77 ) . The intent of this paper is to reexamine the research on the integrating of engineering in the schoolroom, foregrounding the connexion between constructivism and engineering. The focal point is on the constructivist position of larning as an active procedure of building instead than geting cognition, and direction as a procedure that supports building instead than pass oning cognition. The reappraisal is followed by a series of instance surveies, stressing constructivism and engineering ‘s relationship. Finally, deductions for instructors and instructor pedagogues are presented. Review of Related Literature In order to understand larning within a constructivist model, as an activity in context, the whole acquisition environment must be examined. However, the broad diverseness of constructivist positions makes the task really complex and beyond the range of this paper. These positions normally emphasize the function of the instructor, the pupil, and the cultural embeddedness of acquisition ( see for example, Duffy A ; Cunningham, 1996 ; Honebein, Duffy, A ; Fishman, 1993 ; Simons, 1993 ) . Using these commonalties as guidelines, this reappraisal outlines the relationship of constructivism with engineering by looking at ( a ) engineering as cognitive tools, ( B ) constructive position of the thought procedure, and ( degree Celsius ) the function of the instructor in engineering enhanced environments. Technology as Cognitive Tools A cardinal premise of constructivism is that larning is mediated by tools and marks ( Duffy A ; Cunningham, 1996 ; Ezell A ; O’Keeffe, 1994 ) . â€Å" Culture creates the tool, but the tool changes the civilization. Participants in the civilization appropriate these tools from their civilization to run into their ends, and thereby transform their engagement in the civilization † ( Duffy A ; Cunningham, 1996, p. You read "Constructing On Constructivism The Role Of Technology Education Essay" in category "Essay examples" 180 ) . The computing machine is an example of mediational agencies that has facets of both tool and mark. The computing machine ‘s function in instruction has been mostly viewed as an instructional tool and for supplying a richer and more exciting acquisition environment ( Duffy A ; Cunningham, 1996 ; Jonassen A ; Reeves, 1996 ; Taylor, 1980 ) . However, by concentrating on the scholar, the function of engineering can back up new apprehensions and capablenesss, therefore, offering a cognitive tool to back up cognitive and metacognitive procedures. For illustration, an electronic exchange plan between pupils of a category in the U.S. with a similar schoolroom in Northern Ireland shared multiple cultural positions through images, narratives, letters and multimedia plans ( Duffy A ; Cunningham, 1996 ) . The experience was enriching, increasing their apprehension. Further, clear uping the function of engineering in acquisition, Duffy and Cunningham ( 1996 ) province: Technology is seen as an built-in portion of the cognitive activityaˆÂ ¦.This position of distributed knowledge significantly impacts how we think of the function of engineering in instruction and preparation, the focal point is non on the person in isolation and what he or she knows, but on the activity in the environment. It is the activity – focused and contextualized- that is cardinal†¦ The procedure of building is directed towards making a universe that makes sense to us, that is equal for our mundane operation ( pp. 187-188 ) . Therefore, the undertaking of the scholar is seen as dynamic, and the computing machine makes available new larning chances. The position of engineering as cognitive tools is besides shared by other research workers ( e.g. , Jonassen, 1994 ; Jonassen A ; Reeves, 1996 ; Lajoie, 2000 ) . The traditional position of instructional engineerings of direction as conveyers of information and communicators of cognition is supplanted with active function the scholar plays in larning with engineering. Technologies, chiefly computing machines, help construct cognition bases, which will â€Å" prosecute the scholars more and ensue in more meaningful and movable knowledgeaˆÂ ¦ Learners map as interior decorators utilizing the engineering as tools for analysing the universe, accessing information, interpretation and forming their personal cognition, and stand foring what they know to others † ( Jonassen, 1994, p. 2 ) . Technological tools such as spreadsheets, databases, adept systems, picture conferencing and others can be used by pupils to analyse capable affair, develop representative mental theoretical a ccounts, and so transcribe them into cognition bases ( Jonassen, 1994 ; Jonassen A ; Carr, 2000 ; Jonassen A ; Reeves, 1996 ) . An illustration is the development of fake microworlds and games by kids utilizing Logo scheduling. Logo scheduling has evolved since the early text-based medium conceived by Seymour Papert and his squad at MIT in the 1970 ‘s, to a well easy, digitized format. Kafai, Ching, and Marshall ( 1997 ) gave an introductory preparation plan to fifth and sixth grade pupils one hebdomad before the design undertakings. The Logo version included support for modern computing machine characteristics like multimedia, sprite life, sounds, films, and pigment tools. Harmonizing to Kafai and her co-workers ( 1997 ) , the multimedia package proved to be a good context for pupils to larn through coaction and undertaking direction. The interaction between squad members, the flow of thoughts and loud thought encouraged the kids to experiment and happen alternate ways for planing and work outing jobs. For illustration, the pupils worked on different characters separately, but so worked together to inc orporate all the characters, and in debugging ( Kafai et al. , 1997 ) . Cognitive tools do non prevent the usage of computing machines to increase productiveness for larning. Off-loading insistent undertakings and lower order undertakings to cognitive tools frees cognitive resources for deeper thought ( Duffy A ; Cunningham, 1996 ; Jonassen, 1999 ) and reduces mistakes. Harmonizing to Swain and Pearson ( 2001 ) , instructors and pupils must be educated to utilize the computing machine as a productiveness tool, every bit good as a tool for acquisition, research, networking, coaction, telecommunications, and problem-solving. Using computing machines as a productiveness tool is one of the six National Educational Technological Standards ( NETS ) ( hypertext transfer protocol: //cnets.iste.org/ ) for instructors which states that instructors will â€Å" utilize engineering to heighten their productiveness and professional patterns † ( Morrison, Lowther, A ; DeMeulle, 1999 ) . Constructive position of â€Å" Thinking † The procedure of thought in constructivist paradigms requires higher-order accomplishments, diging deeper and harder into content and context ( Black A ; McClintock, 1995 ; Jonassen, n.d. ; Manzo, 1998 ; Swain A ; Pearson, 2001 ) . Traditional schooling, harmonizing to Manzo ( 1998 ) , really discourages constructive believing with ends of conveying bing cognition that conflicts with any existent effort to bring forth new apprehension. â€Å" Constructivist thought combines both the critical and originative rational procedures. It can be practiced by promoting critical analysis in activities. Schools, instructors and pupils can be conditioned to swerve away from traditional schooling regimen to promote constructive thought † ( Manzo, 1998, p. 287 ) . Cognitive tools, along with constructivist larning environments, usher and activate cognitive acquisition schemes and critical thought ( Jonassen, 1994 ) . Cognitive tools help in cognition building and non knowledge reproductio n. The cognition constructed by the scholars reflects their comprehension and construct of the information. To exemplify, when pupils build cognition bases with databases, they need to analyse the content sphere and engage in critical thought. Black and McClintok ( 1999 ) emphasis the importance of reading as being cardinal to knowledge and acquisition. Their design of Study Supported Environments ( SSEs ) based on constructivist design rules called Interpretation Construction Design ( ICON ) focused chiefly on the interpretative building of reliable artefacts in the context of rich background stuffs, and crossing across different Fieldss of survey. Their survey showed that in add-on to larning specific content, pupils were able to get generalizable reading and debate accomplishments. For illustration, in learning 6th grade antediluvian history, a plan called Archaeotype A © was used that presented pupils with a in writing simulation of an archeological site. Students who worked collaboratively in groups, had to delve up artefacts through simulation, observe and mensurate them in fake research labs, and eventually through a procedure of reading and debate, arrived at the apprehension of general rules behind what they were making. In a follow-up rating survey, it was found that there were important additions in the interpretive and debate accomplishments of pupils who had participated in the survey against a control group ( Black A ; McClintock, 1999 ) . Brooding thought, that requires careful deliberation, is besides encouraged by constructivists ( e.g. , Kafai et al. , 1997 ; Swain A ; Pearson, 2001 ; Walker, 2000 ) . Metacognition, or the self-monitoring and self-denial of the acquisition procedure, is emphasized. New cognition which is composed is added to old representations, modifying them in the procedure. This normally requires external staging in the signifier of people, books, or engineerings such as computing machines. Swain and Pearson ( 2001 ) recommend the pattern of brooding thought by instructors to measure their engineering usage. They stress the importance of certification of brooding ideas to find the extent and quality of personal versus instructional utilizations of engineering, organisation and execution of environments and activities. Jonassen ( 1994 ) describes technological tools as â€Å" rational spouses † and â€Å" powerful accelerators † in the procedure of acquisition, â€Å" scaffolding the all important procedures of articulation and contemplation, which are the foundations of cognition building † ( p. 5 ) . The Role of the Teacher in Technology Enhanced Environments The function of the instructor as a facilitator is seen as most of import in a constructivist context ( Witfelt, 2000 ; Richards, 1998 ) . Within a constructivist schoolroom, the instructor engenders societal and rational climes, where collaborative and concerted acquisition methods are supported. In parallel, technology-enhanced schoolrooms tap constructivist schemes ( Jonassen, 1999 ) , set uping problem-based undertakings where pupils actively construct cognition, associating knew cognition with old cognition. In non-traditional schoolrooms such as the open/global schoolroom ( Walker, 2000 ; Witfelt, 2000 ) , the function and duties of the instructor have changed. The instructor, as an agent, has to invariably update information and engineering for doing learning reliable and relevant. For illustration, while developing a class faculty for instructors and taxonomy for instructor competences in the usage of educational multimedia, Witfelt ( 2000 ) observed that it was of import to unite several theories such as constructivism, postmodernism, situated intelligence and multiple intelligences. However, the theoretical model would be constructivist in nature with the instructor presuming the function of the facilitator, supplying an environment for self-generated research, understanding the societal and collaborative nature of acquisition, assisting kids concept cognition and initiate problem-based, project-oriented work. With this passage in functions and duties, Witfelt ( 2000 ) listed new in structor competences in constructivist contexts that include supervisor makings, protagonist and facilitator of pupils ‘ work, adviser and subject-matter expert, galvanizer and encourager, supreme authority at group treatments, critic in mobilising greater attempt when aims are non being met, and judge to better general larning capacities of pupils. Case Studies After analyzing the literature on engineering integrating and constructivist rules, a complementary relationship between engineering and acquisition within a constructivist model seems sound and advantageous to instructors and scholars. To exemplify these rules discretely, model instances are presented that reflect the doctrine established above. Teacher-trainees at Winthrop University in South Carolina undertook a meaningful technology-based activity to carry through literacy ends ( Richards, 1998 ) . They developed an electronic portfolio around a literacy-related subject, including informations, contemplations and critical responses, which they shared with their equals and other pedagogues. The extract of engineering was helped by implementing constructivist-based activities, such as coaction and cooperation in a group, prosecuting in job resolution and building possible solutions to social quandary, and pass oning the deeper processing of content and the critical development of literacy accomplishments and schemes ( Richards, 1998 ) . Student perceptual experiences were determined through formative and summational appraisal methods. Students responded positively toward achievement of concerted and collaborative acquisition, the engineering constituent maps and the relevancy of the activities to future callings in schools. However, they recommended that more clip be provided for treating thoughts and synthesising them in the portfolio. Research conducted at the Open University, U.K. besides demonstrated a positive relationship between constructivism and engineering integrating ( Walker, 2000 ) . A distance-learning class was developed maintaining in head the experiential and constructivist positions of larning. The intent was to assist pupils in a distance-learning class learn in better and more effectual ways, to be active scholars, building their ain apprehension. Assignments and appraisals were besides oriented towards constructivist ends. Their attempts culminated in a new paradigm of class development. A study of all the pupils who completed the class and took the scrutiny revealed that the bulk felt that they had improved their acquisition accomplishments to a considerable extent. A follow-up study was undertaken the undermentioned twelvemonth. These findings revealed a high proportion of positive responses to inquiries sing the continued usage of contemplation to better assignments, based on teachers ‘ feedback and rating standards. However, pupils were less positive about their usage of contemplation in general. These pupils like those described above ( Richards, 1998 ) struggled with maintaining and utilizing contemplation efficaciously. Students were non the lone donees of the mixture of constructivist schemes with engineering tools. Harmonizing to Richards ( 1998 ) and Walker ( 2000 ) , the development of class faculties based on constructivist patterns and the integrating of engineering were besides good to the module, as they had to be after and revise to incorporate engineering so that pupils could be helped to go more capable and mature scholars. Deductions for Practice These instances have important deductions for instructor pedagogues and instructors. In the country of instructor instruction, Kim and Sharp ( 2000 ) observed that the planning of instructors consistent with constructivist patterns was extremely variable with most preservice instructors cognizing really small about the effectual integrating of engineering in instruction. Since instructors tend to learn as they were taught, it is indispensable that both preservice and inservice instructors must be exposed to constructivist-based direction, which would so ease the development of learning schemes consistent with recent reform motions ( Kim A ; Sharp, 2000 ) . An exposure to constructivist learning methods and coincident multimedia acquisition experiences influenced the planning of constructivist behaviours and extract of engineering ( Kim A ; Sharp, 2000 ) . Technology may besides act upon teacher pattern to integrate constructivist rules. Rakes, Flowers, Casey and Santana ( 1999 ) study that as the sum of engineering available, the degree of engineering accomplishments of the instructors, and the usage of engineering increased, the usage of constructivist schemes in the schoolroom besides appeared to increase. â€Å" Technology can supply the vehicle for carry throughing constructivist instruction patterns † ( Rakes et al. , 1999, p. 3 ) . So, increasing the accomplishment degrees of instructors with respect to computing machines and supplying extra chances for instructors to incorporate engineering into lessons may promote the usage of constructivist behaviours. Availability, skill degree and usage may non, nevertheless, warrant purposeful usage of engineering nor constructivist rules. Rakes et Al. ( 1999 ) reported many instructors concentrated on the drill and pattern type of package, pretermiting basic computing machine accomplishments development, or dealt merely with presentation accomplishments and Internet resources. These research workers recommended concentrating on staff development and preparation in engineering usage and constructivist patterns that moved beyond literacy accomplishments to turn to more thoroughly application and curriculum integrating issues. When turn toing the function of the instructor in constructivist paradigms, there should be no misconstruing sing the importance of the instructor. Yet, many instructors feel uncomfortable with the deficiency of a chiseled content and the displacement of venue of control to the scholars ( Brush A ; Saye, 2000 ; Duffy A ; Cunningham, 1996 ) . Making suited contexts is non simply supplying scholars with resources and allowing them discover things for themselves, but forming resources in such a manner to breed cognitive disagreements in the heads of the scholars, animating them to larn how to larn through a procedure of coaction and defendable apprehensions ( Duffy A ; Cunningham, 1996 ) . As a facilitator of acquisition, the instructor is non ineffective and on the out of boundss. On the contrary, the instructor is free to utilize a assortment of constructivist schemes, such as coaching, mold, and scaffolding, to help each scholar ( Collins, Brown A ; Newman, 1990 ) . Scaffolding may include support from other persons and artefacts, every bit good as the cultural context and history that the scholars bring to the environment. Scaffolding, nevertheless, does non intend guiding and learning a scholar toward some chiseled end but back uping the growing of the scholar through cognitive and metacognitive activities ( Hannafin, Hill A ; Land, 1997 ) . Therefore, the instructor assumes the function of a manager and ensures common apprehension of the positions of the scholar. In utilizing collaborative and concerted groups, the instructor must be careful in guaranting that they are non merely schemes for acquisition, but means to advance dialogical interchange and reflexive ness ( Duffy A ; Cunningham, 1996 ) . As Morrison, Lowther, and DeMeulle ( 1999 ) competently suggest, â€Å" Technology and a constructivist attack need non be at odds with each other. If we change our position of computing machines from simply a agencies to present direction to one of a tool to work out jobs, so the reform motion can act upon the usage of engineering, and engineering can act upon the reform of instruction † ( p. 5 ) . Decision Constructivist positions assert that acquisition is the active procedure of building instead than passively geting cognition, and direction is the procedure of back uping the cognition constructed by the scholars instead than the mere communicating of cognition ( Duffy A ; Cunningham, 1996 ; Honebein, Duffy A ; Fishman, 1993 ; Jonassen, 1999 ; ) . Truth is determined by the viability of the scholars ‘ apprehension in the existent universe, where viability is culturally determined. The constructivist model seeks to understand multiple positions, and challenges the scholars ‘ thought ( Duffy A ; Cunningham, 1996 ; Jonassen, Mayes A ; McAleese, 1993 ) . It examines the societal beginnings of buildings, whereby it acknowledges larning as a procedure of socialization. Therefore, the survey of societal and cultural procedures and artefacts becomes a cardinal issue. Context is a dynamic whole including the person and sociohistorical facets ( Duffy A ; Cunningham, 1996 ; Eze ll A ; O’Keefe, 1994 ) . Thinking is ever dialogic, linking heads, either straight or indirectly. The indirect or semiotic agencies are the marks and tools appropriated from the sociocultural context ( Duffy A ; Cunningham, 1996 ) . Within this displacement in focal point from the objectivist to the constructivist context sphere, engineering can play an built-in portion in the acquisition environment ( Duffy A ; Cunningham, 1996 ) . â€Å" The profusion of the engineering permits us to supply a richer and more exciting ( entertaining ) larning environmentaˆÂ ¦ our concern is the new apprehensions and new capablenesss that are possible through the usage of engineering † ( Duffy A ; Cunningham, 1996, p. 187 ) . By incorporating engineering with constructivist methods, such as problem-based acquisition and project-based acquisition, scholars are more responsible for and active in the acquisition procedure ( Grant, 2002 ) . Additionally, mundane applications, such as word processors and spreadsheets, become powerful instruments for reliable acquisition. Constructivism offers flexibleness to instructors to individualise larning for each pupil while utilizing engineering tools to augment cognitive and me tacognitive procedures. Subscribers Aloka Nanjappa is presently a doctorial campaigner, Instructional Design and Technology, Department of Instructional Curriculum and Leadership, University of Memphis, Tennessee. She was Assistant Professor in a college of instruction, affiliated to the University of Bombay, India, learning Experimental Psychology, Educational Technology, and Methodology of learning Mathematicss. She has besides taught in the K-10 and undergraduate degree ( Zoology ) in India. Aloka was late awarded the Outstanding ID A ; T Graduate Student Award by the University of Memphis, Tennessee. Her research involvements lie in teacher instruction with a focal point on engineering integrating in the schoolroom. Michael M. Grant is an Assistant Professor at the University of Memphis in the Instructional Design and Technology plan within the teacher instruction section. His most recent research has focused on suiting single differences and constructionism. He has worked with both preservice and inservice instructors on incorporating engineering. How to cite Constructing On Constructivism The Role Of Technology Education Essay, Essay examples

Diy Market in China free essay sample

The younger generation are also leading the market for multifunctional, low cost furniture, such as DIY kitchens and bathrooms; this is due to the culture of the Chinese families with the kitchen and bathroom being the most personal area in their homes. (Allience, 2007) A major competitor and threat to the DIY businesses already established in China are the growing number of smaller contractors, as their knowledge of DIY is improving with the market trends. A high percentage of new homes being bought are being left unfinished and require a major investment in home improvement, this is where they just decide to hire a smaller contractor to do the time consuming work instead of doing it themselves thus the companies are losing out on the profit, but with China’s property prices rising it is entirely possible that the Chinese consumer will simply be pushed in the direction of DIY as a cheaper option. But what will happen when Chinas sees a fall in construction and property? Will the DIY companies suffer? This can be construed as a major economic threat to new European companies entering into China. Allience, 2007) Who are the major competitors? There is not one but many already established competitors within the Chinese DIY market. Bamp;Q is the major contender with it being the largest Western DIY retailer in the country. Bamp;Q opened its first store in China in 1999 and has continued to establish strong brand awareness. As The Guardian reported, the local culture did not fit with the DIY practices that Bamp;Q already had and therefore Bamp;Q had to adapt their once very successful European format to a Chinese one, hence making it a CIY (create it yourself) strategy. Tran, 2007) Another competitor for an EU DIY business to go up against is a well-established Chinese DIY company called Orient Homes. Orient Homes was founded in 1999 in Beijing. It receives its stock from local m anufacturers consequently lowering the cost of the goods for consumer, thus making it a very large threat not just economically but because it is so well established within its home market. It has come to my attention in according to the China National Interior Decoration Association there is an estimate of more than 40,000 registered companies engaged in home improvement in China alone. (Unknown, 2009) The market is so densely populated that an EU company trying to enter the market is going to have some major struggle. Joint Venture or Wholly Foreign Owned Enterprise (WFOE)? Many companies entering china have to ask themselves this very difficult question, it’s a difficult decision to make as there are many advantages and disadvantages to both. Entering into a WFOE I believe is a lot harder than a Joint Venture, because with no Chinese partner they are left to approach their chosen market alone. It’s also difficult for the company to â€Å"create a market for their chosen products, especially when there’re already local competitors. Sometimes even with a local sales and marketing team it can take years to have a name on the Chinese Market† (Bergonovo, 2011) . The culture of the market can be very diverse and for a WFOE it can be difficult to understand alone. There are advantages as well as disadvantages, â€Å"unlike in JVs where therere different views because the different partners and the negotiations and compromises are the only key to keep the business alive. Especially for small-medium business it is much better to have a WFOE, in order to avoid getting stuck in cultural differences with a local partner. So if youre a small business maybe with sole ownership in your mother company that has a clear strategy for the Chinese market and can afford long term investment WFOE is the right choice. † (Bergonovo, 2011) Joint Ventures an be very successful in some instances, because you will have the advantage of having a culturally and linguistically adapt partner, but â€Å"it’s crucial for foreign investors to understand the purposes of the joint venture and weather their Chinese Partner is capable of fulfilling them. The popular Chinese idiom â€Å"same bed, different dreams† has become the failed joint ventures mant ra† (Ireland, 2012) Trust is the major issue in this venture. My considerations for a DIY company would be a Joint Venture because the company will have a stronger understanding of the market and I believe this is crucial for a successful move to the Chinese market. Are there barriers for new entrants? â€Å"The key difference between domestic marketing and marketing on an international scale is the multi-dimensionality and complexity of the many foreign country markets a company may operate in. An international manager needs a knowledge and awareness of these complexities and their implications they have for† (Doole amp; Lowe, 2001, p. 9)the company and the market they are entering. I will use the SLEPT (Social, Legal, Economical, Political and Technological) method to determine the various trends and environment for a European DIY company attempting to enter the Chinese DIY market. Social, Cultural problems and differences can really take a toll on a new immature company entering a country where religion and material culture play a major role. The language would have the most significant role and impact to play on the way the products and services many be seen to the new consumers. Coca Cola had huge problems when they first entered the Chinese Market, their brand name translated to â€Å"kooke koula† which in turn translated to â€Å"A thirsty mouthful of candle wax†. Now with their new translation it means â€Å"joyful tastes and happiness†, mistakes must be made by one major company for another to learn from their mistakes. Over the next 20 years more people will migrate to Chinas cities for higher-paying jobs. These working consumers, once the countrys poorest, will steadily climb the income ladder, creating a new and massive middle class. † (Farrell, Ulrich A. , amp; Stephenson, 2006) This society has struggled to come to terms w ith the phrase â€Å"do it yourself† because they are not educated in the home renovation area. It also seems to be giving off the perception that you are peasant like if you do it yourself. It’s all about social status right now n China, if you are seen doing manual labour that you can subsequently hire someone to do then you are seen as a scrooge. â€Å"In recent years China has become the world’s number one country in terms of attracting foreign investments. As the second-fastest growing economy of the world it attracted USD 74. 6 billion of foreign direct investment in 2007. With a current position as the world’s fourth-largest economy (in nominal GDP), and an average annual growth of more than 8% for the last 30 years, only very few other countries in the world can match the business opportunities present in China today. (Unknown, General Considerations before Entering the Chinese Market) In order for an EU DIY company to succeed in the market they need to be aware of what direction the specific market they want to enter is developing economically in order to make a well-rounded assessment on whether it would be financially viable to enter and compete with firms already established in the market such as Bamp;Q and Home Depot. (Doole amp; Lowe, 2001) The company may also face some long term challenges with the rapid development it could put a strain on resources such as the infrastructure and the migration rates within the country. There are also some very appealing political reforms that have taken place in China that any international company would be pleased about. The reform and opening up policy has been a major boost to the Chinese economy and political system. These reforms policies were put in place between 1979 and 1984 and it was aimed at improving Chinese relations with neighbouring countries. Despite the success of this open door policy many companies have been faced with difficult obstacles in relation to ownership rights and intellectual property. It was released this year that the CCP would decrease taxes for foreign companies entering China by 50% as they believed it would attracted more foreign investment in China. (Davies, 2012) â€Å"â€Å"The bigger picture is that because of the economic situation globally over the past couple of years, China sees the need to create a friendlier environment for foreign investors,† said Khoon Ming Ho of KPMG China. † (Davies, 2012) This is a major opportunity for EU based companies to enter the market at reduced tax rates. â€Å"Legal systems vary both in content and interpretation. A company is not just bound by the laws of its home country but also by those of its host country† (Doole amp; Lowe, 2001) In the west business is based on careful negotiation in contracts and agreements, they may be enforced by a court of law, however in China business is based on personal relationships, they call Guanxi in China. Two companies have to have guanxi before they can cooperate together, the specifics of a contract me be discussed after they have agreed in principle and this could cause hassle for a European DIY company who base their laws on the west. Technology is currently playing a major role in Chinese society and â€Å"is a major driving force both in international marketing and the move towards the global marketplace† (Doole amp; Lowe, 2001) China has the largest mobile phone and internet users with 420 million people using such services daily (Ireland, 2012), leaving the market place wide open for a new EU company to market their products via smartphones and internet. However there are some censorship issues in China at the moment, it is implemented by the Communist Party of China and goes for the whole mainland. Censorship is put into place to uphold and preserve the law of the Communist Party of China; it helps to stop unapproved  reformist,  separatist, counter-revolutionary, or religious ideas. It also stops the citizens of China educating themselves on the past, present and future let-downs of the Party. Marketing Mix Product With many new foreign products entering the Chinese market the consumers are becoming overwhelmed by the abundance and are relying on the image that the company has made in its producing country. â€Å"Each region in China has differences in economic growth, living standards and education. For foreign products, there are sharp differences between rural and urban attitudes. Typical Chinese consumers do not want to be amongst the first to try a new product. They are reluctant to be pioneers, especially for an expensive, unrecognised (in terms of brand), foreign product. † (Doole amp; Lowe, 2001) My considerations for an EU DIY company would be not to take your company’s products for granted, just because they have been very successful in the West does not mean they will be equally successful in the East. They must think of China as they would think of Europe, with its many different regions and its many different cultures it must adapt to what are culturally acceptable. They are entirely interested in products that are going to suit their needs, as I spoke of before, when new apartments are bought they are just a shell and need a lot of investment and renovation, if a company could access the Chinese people’s needs in this regard they might have a large opportunity. Price â€Å"The  pricing  of  a  product  or  service  is  not  an  easy  decision  for  any  company. There  are  many issues  that  must  be  taken  into  consideration,  especially  when  a  multinational  company  is entering  a  new  international  market  such  as  China. † (Waller, 2012) The price must cover the manufacturing and distribution costs and in turn must not be too low as the company could sustain long term losses. There are many approaches that a company can take to decide on what marketing strategy to consider. For example; â€Å"Skimming: This is where the product is introduced in the market at a high price, and then lowered over time. (Waller, 2012) Apple Inc. is a company that is partial to this method as they believe that people are willing to pay extra to have the newest technology on the market. â€Å"Prestige: A company will use prestige, or premium pricing as a strategy where companies with luxury products or exclusive brand image/reputation will price the product at the high end of the price range. Customer s knowing that they are buying high quality will expect to pay the higher price. † (Waller, 2012) Companies that use this such method are Louis Vuitton and Rolex. My sector specific considerations for an EU DIY company’s pricing strategy is to introduce new products at a lower price to suit the Chinese market, leaving them with a competitive advantage over the companies that are already established. Place â€Å"Rapidly improving infrastructure, high-tech facilities and an increasingly well trained workforce mean there is greater choice than ever before for investors seeking to expand, set up new regional headquarters or relocate key functions to new locations within China. (KPMG, 2012) The future of the company’s success can rely on the choice of location that you choose. â€Å"There is a growing number of young professionals with significant disposable income on the major coastal cities who aspire to higher standards of living and increased wages and thus are more likely to spend credit for mid to high range consumer products† (Ireland, 2012) With profit and manufacturing opportunities in major coastal cities this could lead to the start of a very successful DIY company. Promotion Marketing plays a significant part in any company’s success of their brands especially in the Chinese market. They must establish their target market for example what Tier/Class, Age, and Income the company will market to and then once they have found their target market they must evaluate their market potential. A successful marketing campaign will recognise the various needs and wants of their target market; in China for example it varies from region to age to culture values. As I previously mentioned Chinas internet usage is the highest in the world, by advertising online you could reach and provide a huge segment of your target market with the brand information they need. Finally, based on my above predictions and opinions I have produced this SWOT analysis for a DIY company entering into the Chinese market. Strengths: * well established EU presence * Large Population and consumer base * wide variety of DIY products * High quality services * Cheaper than competitors Weakness * Must incorporate Chinese culture * Less advertising and brand awareness than competitors * Little brand loyalty in China * Lack of innovation in product development for China * Lack of market information Opportunities * Property growth * Unfurnished houses * Income levels rapidly increasing * Wide internet usage * New middle class impressionable/available * Cheaper manufacturing costs. Threats * Already some well established companies * Local cultures and values are unknown